HONOR Unveils Ambitious Corporate Strategy for AI Device Ecosystems

HONOR Unveils Transformative Corporate Strategy

In a significant announcement made on March 21, 2025, in Barcelona, global technology brand HONOR introduced its ambitious PLAN ALFA HONOR, a corporate strategy aimed at repositioning the company from a smartphone manufacturer to a leader in AI device ecosystems. This visionary plan consists of a three-step roadmap designed to foster collaboration and openness within the tech industry, ultimately aiming to enhance human potential and benefit society as a whole.

James Li, CEO of HONOR, highlighted the disruptive power of AI and its capacity to reshape productivity, societal structures, and cultural norms. He emphasized the necessity for collective efforts across the industry to address the challenges and opportunities presented by AI technology. "Let us embrace this thrilling future of AI together," Li urged industry stakeholders, signaling a call for an open and inclusive approach to innovation.

The name PLAN ALFA HONOR carries symbolic significance, referring to the first letter of the Greek alphabet, which represents HONOR's relentless pursuit of technological excellence. Additionally, it draws a connection to the Chinese character for 'human' (人), symbolizing the company’s commitment to human-centered innovation. This East-West symbolism encapsulates HONOR's global vision of delivering value to consumers worldwide.

Step-by-Step Approach of PLAN ALFA HONOR

The initiative comprises three pivotal steps:

1. Development of an AI-Centric Smartphone: The first phase involves creating a new smartphone that integrates human-centered artificial intelligence. This device will leverage HONOR's cutting-edge IAI technology, set to be showcased during the Mobile World Congress (MWC) 2025, highlighting the company's dedication to co-create a new paradigm for AI devices.

2. Creation of an AI Ecosystem: Following the national launch of the smartphone, HONOR plans to expand its efforts by pushing the boundaries of the industry. This aims to foster collaboration in establishing an open AI ecosystem, addressing the needs of users at various levels while maintaining a shared-value approach among partners within the tech landscape.

3. Realization of Human Potential: Lastly, in what is referred to as the 'Era of Intelligence,' HONOR intends to tap into human potential through further innovation, striving to create a new civilization framework that better aligns with the advancements brought about by AI.

The upcoming smartphone, pivotal for the initiative's launch, promises to feature a blend of advanced AI technologies tailored to maximize user experience and interaction, marking a notable shift in HONOR's strategic direction.

Invitation to Engage at MWC 2025

From March 3 to 6, visitors to the MWC Barcelona 2025 can experience HONOR's latest innovations firsthand at booth 3H10 in Pavilion 3, Fira Gran Via. The event will provide an exclusive opportunity for attendees to explore the technologies that form the backbone of PLAN ALFA HONOR and understand how they align with HONOR's broader vision for the future.

For more information on this groundbreaking initiative, interested parties can visit www.honor.com/global/events/honor-mwc/. The unveiling of PLAN ALFA HONOR signifies a transformative moment for HONOR, setting the stage for a future where technology and humanity collaborate seamlessly to solve the challenges of tomorrow.