Lipton Revolutionizes Its Brand in Celebration of International Tea Day

This International Tea Day, Lipton, the beloved tea brand widely recognized across America, is honoring 135 years of rich tradition, innovation, and the art of human connection. On this notable occasion, the brand announces its most significant rebranding initiative in over a decade.

Lipton’s new identity marks not merely a visual update but signals a renewed commitment to modern tea drinkers. The branding captures a blend of heritage and contemporary aesthetics, characterized by a fresh color palette that showcases the iconic yellow reminiscent of the sun and a revamped red badge. More than a mere facelift, this transformation is an invitation to meet the ever-evolving tastes and pursuits of healthier living that resonate across generations.

Central to this shift is Lipton’s new slogan, “We Choose Tea.” This isn't just a catchy phrase but a lifestyle ethos that champions mindfulness, connection, and intentional living. The brand aims to establish tea as an essential daily ritual—a source of nourishment for the body, mind, and soul. With over a century of expertise tucked behind each blend, Lipton is emphasizing a trusted range of hot and iced teas, aiming to serve as a comforting pause that facilitates reflection and connection with loved ones and oneself.

Expanding Portfolio for Modern Consumers

In line with its rebranding, Lipton has broadened its tea portfolio. Just in time for the morning tea routine, two classic offerings, English Breakfast and Earl Grey, have made their national debut. These iconic blends bolster Lipton’s foothold in the black tea market—a fundamental element of its expansive strategy. This summer will witness the rollout of a new vibrant line of fruit herbal teas alongside a range of lower and zero sugar iced tea powders. These exciting additions cater to diverse nutritional needs and flavor preferences, reflecting a commitment to facilitate varied tea rituals and routines.