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2026-07-23 01:50:29

Experience New Hygiene Products Before Their Fall Release at Japan Drugstore Show 2026

This summer, Elleair, the top brand of hygiene paper products by Daio Paper Corporation, is gearing up for its participation in the highly anticipated Japan Drugstore Show, set to take place from July 31 to August 2, 2026, at Tokyo Big Sight. This annual event is renowned for showcasing the latest advancements in health and beauty products across Japan, and Elleair is excited to unveil a selection of its newest offerings.

Among the highlights of Elleair's showcase will be the rebranded 'Goon More0' series, which encourages families with its comfortable and reliable diapers. This new branding focuses on innovations that cater to the diverse needs of families while ensuring the highest standards of comfort and safety. The intention is to reinforce intense care for both the family and the environment, highlighting the brand's commitment to creating products that are not just effective but also eco-conscious.

In addition to the diaper series, visitors to Elleair's booth will have the chance to try out various products that have garnered high praise recently. One standout is the 'Kire Kira! Wiper Dry x Wet Sheets,' which received an 'A' ranking in the 2025 December issue of the women’s magazine LDK. This versatile cleaning product promises to simplify household chores with its effective and dual-function design, catering perfectly to modern-day lifestyles.

Another product that is generating buzz is the 'Natura Absorbent Shorts,' designed for an incredibly comfortable wear experience. These shorts have caught the attention of consumers for their innovative take on menstrual care, promoting both style and practicality. With an undergarment feel, they offer discreet protection without compromising comfort, an essential aspect that is increasingly important to users.

Also featured in the booth will be the 'Elleair Pocket Wet Tissue,' which is designed for people on the go. Its compact size allows it to fit seamlessly into mini bags and pouches, making it an indispensable companion for maintaining hygiene anytime and anywhere. This product exemplifies Elleair's focus on convenience without sacrificing cleanliness, showcasing the brand’s ability to evolve with consumer demands.

Moreover, attendees can look forward to a dedicated corner showcasing the quality of the new products slated for release in the fall of 2026. Visitors will be given the opportunity to experience these upcoming items first-hand, ensuring they know what to anticipate in terms of innovation and quality.

Elleair invites everyone to experience its products designed with care for both people and the planet at this year’s Japan Drugstore Show. This will not only be a chance to explore new offerings but also to understand the true meaning of thoughtful and responsible product development that Elleair stands for.

Event Details:
  • - Location: Tokyo Big Sight, East Exhibition Hall 2 and 3, Home Care Zone, Maternity & Baby Care Zone
  • - Dates: July 31 (Friday) - August 2 (Sunday), 2026, from 10:00 AM to 5:00 PM
Note: On July 31, the event is exclusive to buyers, and general public attendance is not permitted.

For more information, visit the official Japan Drugstore Show website: JAPAN Drugstore Show Official Site.

About the Brand:
Elleair continues to be a leader in the hygiene paper market, as cited in INTEGHE SRI+ reports on tissue, toilet paper, kitchen paper, and paper towel markets, and is renowned for its high sales figures in these categories for the year 2025.

Don’t miss this chance to engage with Elleair and witness the future of hygiene products at the Japan Drugstore Show!

Summary


Join Elleair at Tokyo Big Sight to explore innovative hygiene solutions that prioritize comfort, quality, and environmental care for families everywhere.


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Topics Consumer Products & Retail)

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