LAVA Teams Up for First-Time Sponsorship of TORACO DAY to Promote Yoga at Hanshin Koshien Stadium

LAVA Partners with Hanshin Tigers for TORACO DAY

LAVA International, a well-known hot yoga studio chain with over 540 locations nationwide, is proud to announce its inaugural sponsorship of the TORACO DAY, held at Hanshin Koshien Stadium from May 9 to May 11, 2025. This collaboration aims to promote the benefits of yoga to both female fans of the Hanshin Tigers and baseball enthusiasts alike.

Highlight of the Event: LAVA Yoga Night

On the opening day, May 9, the night game is themed “Keep Your Mind and Body Hot! LAVA Yoga Night.” Attendees will receive exclusive clear files, enjoy unique photo opportunities with players showcasing yoga poses, and can even participate in free yoga sessions. The event promises interactive experiences, including a YouTube yoga challenge featuring Hanshin players and a special yoga experience during the game itself. Additionally, exclusive collaborative merchandise between LAVA and the Hanshin Tigers will be available for fans.

The Spirit Behind the Sponsorship

LAVA International has always been dedicated to promoting mental and physical wellness. By participating as a sponsor for TORACO DAY, the company aims to connect with female fans and broaden the reach of yoga in the world of sports. The intention is to showcase how baseball and yoga can complement each other, enhancing the overall enjoyment of sporting events. Through this sponsorship, LAVA hopes to create a fun and welcoming atmosphere for women, complete with unique seating areas known as 'TORACO seats' and numerous engaging activities throughout the event.

What is TORACO DAY?

TORACO DAY is designed specifically to increase female engagement in the Hanshin Tigers' games, offering special amenities and experiences to female spectators. The term “TORACO” refers to female fans supporting the team, and the event is characterized by its focus on making the experience of attending a game more enjoyable for women. Each year, the event attracts a large number of fans, emphasizing its popularity and significance in the community.

YouTube Yoga Challenge Featuring Hanshin Players

Fans can look forward to watching a special YouTube yoga challenge that will feature selected Hanshin players, including Saiiki and Morishita. They will be attempting various yoga poses, showcasing their agility and strength. The video will be released on April 21, allowing fans to experience a different side of their favorite players.

Watch the official Hanshin Tigers YouTube channel for more updates!

Exclusive Merchandise Available

As part of the sponsorship celebration, a range of limited-edition merchandise will be available for fans, including:

- Unisex T-Shirts: Trendy oversized silhouettes in soft lemon yellow and mint green – 11,000 yen
- Water Bottles: Special collaboration design on popular SIGG bottles – 5,500 yen
- Bra Tops: Stylish, tiger-patterned tops available in multiple sizes – 11,000 yen
- Leggings: Comfortable black leggings adorned with a tiger print – 12,800 yen

Merchandise will be sold at various locations, including LAVA studios in the Kansai area and the official Hanshin Tigers online store starting April 21.

Event Highlights of May 9

1. Free Exclusive Clear Files: The first attendees will receive specially designed clear files at the entry.
2. Photo Opportunities with Player Yoga Poses: Fans can enjoy memorable photo spots featuring player yoga panels.
3. Free Yoga Experience Booths: Conducted by LAVA's top instructor Ooshima Wakana, providing on-site yoga consultations.
4. LAVA Instructor Throws First Pitch: Ooshima will also step onto the mound for the ceremonial first pitch, showcasing her yoga-trained agility.
5. Original TORACO Yoga Experience: Fans will get a chance to participate in short yoga sessions during the game, refreshing their minds and bodies between innings.

Event Details

Tournament: TORACO DAY 2025 supported by LAVA International
Dates: May 9, 10, 11
Location: Hanshin Koshien Stadium, 1-82 Koshien-cho, Nishinomiya, Hyogo 663-8152
Matchup: Hanshin Tigers vs. Chunichi Dragons

LAVA International continues to focus on promoting health and happiness through yoga, and this partnership reflects their commitment to community engagement within the realm of sports. Join us this May for a unique blend of yoga and baseball that is sure to inspire and entertain.

For more information about LAVA International and its offerings, visit the official website.