Exciting Collaboration Between Biore and NIJISANJI EN HEROES Launches New Campaign

On May 25, 2026, Kao Corporation’s skincare brand Biore will officially launch a new campaign in collaboration with the immensely popular VTuber group, NIJISANJI and NIJISANJI EN HEROES. The campaign, titled 'Active with Biore! Unbeatable Smile', promises to be a delightful experience for fans and customers alike, featured exclusively at designated stores like Welcia Group, Tsuruha Group, Matsumoto Kiyoshi Group, and Coco Kara Fine Group.

This initiative comprises three engaging campaigns: a store exchange campaign, a receipt submission campaign, and a social media posting campaign, all offering a chance to win luxurious prizes. Each of these campaigns aims to enhance the connection between Biore and its customers, facilitating a vibrant and active lifestyle supported by healthy skin care.

Biore recognizes that skin is an essential communication tool that connects individuals with one another and society at large. Through various activities and product development, the brand aims to foster connections through skincare, encouraging users to venture out with a fresh and radiant complexion.

The featured group, NIJISANJI EN HEROES, is composed of talented artists united by a common goal, sharing their adventures and fostering relationships with their fans. They epitomize the essence of togetherness and joy, providing smiles to many, as their motto resonates with the importance of human connection.

Campaign Details

The 'Active with Biore! Unbeatable Smile' campaign is set to fill May, a month that beckons outdoor activities and encourages stronger ties between people and society, with radiant smiles.

1. Store Exchange Campaign

Customers can receive limited edition HEROES original goods by purchasing targeted Biore face care products worth 1,000 yen or more at participating stores.

- Exchange Period: May 25, 2026 - June 30, 2026
- Note: Availability may vary by store, and products will be available while supplies last.

2. Receipt Submission Campaign

Purchases made during the campaign will also enable fans to enter a sweepstake. Receipts can be submitted for a chance to win a 'HEROES Unbeatable Message Towel,' printed with direct messages from NIJISANJI EN HEROES members, available to 100 lucky winners.

- Receipt Validity: May 25, 2026 - June 30, 2026
- Submission Period: May 25, 2026 - July 7, 2026

3. Social Media Posting Campaign

Participants can follow the official Biore account on X and post pictures of the campaign products with designated hashtags for a chance to win a 'HEROES Transformation Tapestry.' This will also be available to 100 lucky winners, making it a perfect way to showcase the love for Biore.

- Posting Period: May 25, 2026 - June 30, 2026

For more details, customers can visit the campaign site here.

NIJISANJI & NIJISANJI EN HEROES Introduced

NIJISANJI EN HEROES features three units comprising of five members who depict the essence of heroism and camaraderie, namely: Oriens, Dytica, and Krisis. Each member brings unique characteristics and stories, with their vibrant and engaging personalities contributing to a shared vision of positivity and connection.

With initiatives like this collaboration, Biore continues to illustrate its commitment to fostering connections through skincare while promoting an active and joyful lifestyle among its users. As the company looks ahead, it remains dedicated to crafting products that not only enhance skin health but also serve as a bridge connecting people to one another and society at large. In this radiant spirit of collaboration, Biore and NIJISANJI EN HEROES are poised to inspire smiles and deeper connections among fans.