Bluemercury Welcomes Stacie Borteck Dattner as New Head of Merchandising

On October 12, 2026, Bluemercury, a well-known luxury beauty retailer under the Macy's, Inc. umbrella, is set to enhance its merchandising strategy with the appointment of Stacie Borteck Dattner as the Vice President and General Merchandise Manager. This crucial role will see Dattner working closely with Bluemercury CEO Alexandre Choueiri to define the brand's future trajectory in luxury beauty.

In her new position, Dattner will guide the retailer's merchandising strategy, which includes overseeing proprietary brands and vendor marketing. Her goal is to curate an assortment of products that resonate with Bluemercury's clientele while strengthening its unique identity in the luxury beauty market. Dattner’s extensive experience and consumer-focused approach are expected to greatly benefit the brand’s commitment to an exceptional shopping experience.

Dattner brings nearly 20 years of experience from her time at Bloomingdale's, where she held various senior merchandising and leadership roles. Notably, she spent seven years leading the beauty and fragrance division and most recently served as Senior Principal in Strategic Capital Planning. In this role, she collaborated with top leadership and luxury brand partners, contributing significantly to Bloomingdale's transformation strategy.

Alexandre Choueiri, the CEO of Bluemercury, expressed high hopes for Dattner’s impactful leadership: "Stacie is an exceptional merchant and leader who brings a deep understanding of luxury retail and the client experience, along with a strong perspective on beauty. Her expertise will redefine our approach to luxury beauty and further enhance the Bluemercury experience."

Dattner's appointment comes at a pivotal time for Bluemercury as it aims to solidify its luxury positioning—both in physical stores and through digital channels. With a focus on building enduring relationships with its clientele, the brand seeks to create new opportunities for product discovery, enhancing the shopping experience with Borteck Dattner at the helm.

Reflecting on her new role, Dattner shared her admiration for Bluemercury’s unique approach to luxury retail, highlighting the brand's ability to make beauty accessible and personalized. She aims to meld established luxury brands with innovative newcomers to offer a curated selection that reflects modern consumer demands and interests. She looks forward to working with the Bluemercury team to forge strong partnerships with brands and provide personalized experiences that resonate with clients.

Dattner’s successful run in the retail industry is marked by her consumer-focused approach, which synthesized curation, innovation, and experiential retail. As part of her tenure at Bloomingdale's, she played a pivotal role in enhancing the luxury fragrance offerings and pioneering a unique beauty discovery concept aimed at showcasing emerging brands. These experiences position her well to lead Bluemercury in its next chapter of growth.

Bluemercury, established in 1999, prides itself on offering a carefully curated range of premium beauty products, available across various categories. Known as a trusted and elevated destination for beauty, Bluemercury focuses on building enduring client relationships through personalized service and product offerings, ensuring every experience is expert-led.

As the company moves forward with Dattner's leadership, it is poised to create an even more distinctive beauty shopping experience for its customers, blending expert curation with luxury, innovation, and the evolving needs of beauty enthusiasts.