Self-Driven Sales Teams
2026-02-27 12:14:36

Building Self-Driven Sales Teams with AI at BBT University's Tiny Team Launch Camp

Introducing the Tiny Team Launch Camp



In April 2026, Aoba-BBT, under the guidance of President Kenichi Ohmae, will unveil its practical program titled 'Tiny Team Launch Camp.' This innovative initiative merges the power of artificial intelligence with organizational development to cultivate agile, self-sustaining sales teams. The program is designed for small teams of up to ten members, aimed at revolutionizing how sales teams operate in today's dynamic business landscape.

What to Expect from the Program



The Tiny Team Launch Camp is a 100-day intensive program where participants will establish 'pseudo tiny teams' composed of peers from similar sectors. They will engage in hands-on simulations, learning to embed veteran employees' tacit knowledge into a 'Private AI (RAG)' designed for their team's specific needs. By generating data through candid dialogues based on real-world sales challenges, the team will feed this critical information into the AI, enabling it to adapt and evolve continuously.

The Role of Mentors



Renowned professor Tohru Saito from BBT University will serve as the mentor for this program. His best-selling book, 'That’s Why We Can Change Organizations,' has garnered critical acclaim, selling over 100,000 copies. With a rich background in leading ventures and a strong focus on organizational theory, Saito brings invaluable insight into the complexities of team dynamics and AI implementation.

Addressing Challenges with AI Integration



While many companies have welcomed AI tools, they often face significant hurdles in grounding these innovations within their teams. Common issues include perceptions that AI solutions are impractical, a lack of team productivity improvement, and a prevailing sense of obligation originating from top-down implementation. Aoba-BBT recognizes these challenges stem from underlying relational dynamics within organizations. Hence, this program fosters psychological safety while simultaneously driving AI adoption, addressing both technological and human factors in tandem.

Unique Features of the Tiny Team Launch Camp



The Tiny Team Launch Camp is distinguished by its immersive simulation format. Rather than traditional lectures, it encourages participants to don the personas of employees in a fictional company to tackle genuine sales issues. The core activity revolves around extracting valuable tacit knowledge to transform into AI learning data. The participants will directly engage in creating and tuning a team-exclusive AI that will grow smarter with each iteration.

Additionally, a continuous feedback loop will be established throughout the 100 days, encouraging a culture of shared experiences and mutual support. Weekly 'After-Hours Consultation Sessions' will allow participants to discuss successes and setbacks within the community, facilitating a more profound learning experience.

Developing Essential Skills



Throughout the program, participants will acquire five fundamental skills that are critical for cultivating self-directed sales teams:
1. The ability to foster psychological safety.
2. Skills in structuring tacit knowledge.
3. The ability to build a dedicated team AI (RAG).
4. Collaborative innovation with AI.
5. Practical capabilities for leading organizational change.

These competencies will enable participants to create autonomous sales teams, safeguard the expertise of seasoned employees, revitalize stagnant meetings into spaces for creativity, and develop innovative sales strategies in partnership with AI.

Program Overview



  • - Name: Tiny Team Launch Camp
  • - Start Date: April 17, 2026
  • - Duration: April 17 to June 26, 2026 (10 weeks, 6 sessions every other week)
  • - Estimated Learning Hours: 60 hours
  • - Format: Online (Live Zoom lectures + AirCampus video materials)
  • - Fee: 330,000 JPY (tax included)
  • - Capacity: Limited to 20 participants (Registration closes once full)
  • - Registration Deadline: April 15, 2026, at 23:59

Designed for leaders feeling alienated by AI initiatives, managers wanting to leverage the wisdom of veteran employees, and practitioners eager to implement their own AI solutions, the Tiny Team Launch Camp offers a rare opportunity to reshape sales practices in any organization. For more details, visit the official website.

About BBT University



BBT University stands as Japan's first fully online institution, established in 2010 to provide an innovative curriculum that ranks its students among future leaders in business. With a distinctive approach that prioritizes learner autonomy, the university has successfully provided tools contributing to excellent educational outcomes.

About Aoba-BBT



Founded in 1998, Aoba-BBT is committed to empowering future leaders through diverse educational platforms and quality programs designed for lifelong improvement. Their innovative educational strategies ensure continuous growth for both students and professionals in a rapidly evolving marketplace.


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