Songtradr Unites to Strengthen the B2B Music Arena
In an ambitious move to consolidate its position in the commercial music industry, Songtradr, a leading B2B music technology firm, has officially combined its primary B2B music businesses under the MassiveMusic brand. This initiative includes notable entities such as 7digital, Big Sync Music, Musicube, and Resonance Sonic Branding. The objective? To create a streamlined experience for brands seeking robust and scalable music solutions.
A Unified Approach to Music Solutions
The integration heralds a new era for music in B2B contexts, facilitating a cohesive platform to provide clients with accessible and innovative music services. By melding the global distribution capabilities of 7digital with Big Sync Music's advertising and licensing expertise, along with the strategic insights of Musicube and Resonance Sonic Branding, MassiveMusic emerges as a comprehensive partner for brands and agencies.
This unification aligns with contemporary demands in a fast-evolving digital landscape where the need for strategic musical partnerships becomes increasingly critical. Given the diverse needs of the music industry, MassiveMusic combines:
- - Integrated Music Licensing: Offering unparalleled expertise in music supervision and licenses, backed by an extensive, pre-approved catalog enhanced with AI-driven data for optimal music selection.
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Creative Excellence: Providing award-winning custom music, sound branding strategies, and insightful audio solutions, trusted by renowned global brands.
- - Technological Leadership: Access to exclusive tools like SoundCheck and MusicIQ facilitates data-based insights and measurable ROI, reinforced by the industry’s finest technology platform for global music access.
- - Global Reach: A robust international presence ensures local expertise combined with world-class service.
Meeting the Challenges of a Transformative Industry
"This unification under MassiveMusic signifies a critical step forward in simplifying the complexities that our clients face in the music industry," stated Paul Wiltshire, the CEO of Songtradr. He emphasizes that with this novel approach, they can deliver scalable, technological, and creative sound solutions, which reinforce emotional connections, enhance brand perception, and yield measurable business results at every touchpoint.
About Songtradr
As the largest B2B music technology company worldwide, Songtradr provides end-to-end music licensing, rights management, and direct fan engagement solutions. Through strategic acquisitions, such as MassiveMusic and Bandcamp, the platform empowers music creators and brands to harness the transformational force of music to engage with their audiences.
For further details, visit
Songtradr's website.
About MassiveMusic
Operating under the Songtradr brand umbrella, MassiveMusic serves as a global partner in music and sound for major brands, agencies, and platforms. By blending creativity with data insights and cutting-edge technology, MassiveMusic crafts scalable musical strategies, innovative technological services, and award-winning creative solutions that generate measurable business value while defining the future of sound.
Learn more at
MassiveMusic's website.