#United States #Miami #Beverage Distribution #Tequila Centinela #Arandas

Tequila Centinela Strengthens Its U.S. Market Presence with Strategic Partnerships

Tequila Centinela, a hallmark of Mexican tequila craftsmanship, is making significant strides in expanding its market presence within the United States. With over 120 years of tradition behind it, the family-owned tequila house has embarked on an ambitious strategy to enhance its distribution network across key U.S. markets, ensuring that this beloved spirit reaches a wider audience.

The company’s latest expansion efforts involve partnerships with several prominent distribution companies, including Reyes Beverage Group in Florida and Texas, Manhattan Beer Beverage Distributors in New York, and Johnson Brothers in Nevada. These collaborations are set to bolster Centinela's visibility and accessibility throughout the country. Furthermore, the brand's tequilas will also be available for purchase via their online store, tequilacentinela.shop, which currently facilitates shipping to various eligible states across the U.S.

According to Armando González, Vice President and Managing Director for Tequila Centinela in the U.S., establishing these partnerships underscores the company's long-term commitment to growing the Tequila Centinela brand in the U.S. market. He emphasizes the importance of sharing their rich heritage and high-quality tequila with more consumers, bartenders, and retail partners.

In addition to the partnerships mentioned earlier, Centinela has also forged relationships with Capitol-Husting in Wisconsin, Savannah Distributing Co. in Georgia, Morales Beverage Group across California and South Carolina, and InterTrade in Illinois. Their distribution footprint continues to expand, with plans to initiate operations through Handcrafted Wine & Spirits in Nebraska soon.

The tequila's story begins in 1904, in Arandas, Jalisco, Mexico, in a region known for producing some of the finest tequilas. Centinela remains family-owned, keeping intact the traditions that have shaped its tequila-making practices for generations. The distillery prides itself on using estate-grown agave, which is slow-roasted in traditional masonry ovens without additives, ensuring a pure flavor profile that reflects the brand’s rich heritage. With an aging capacity of approximately 60,000 to 68,000 American white-oak barrels, Centinela boasts an extensive range of aged expressions—from Blanco to Extra Añejo.

The company continues to be recognized for its quality, with notable mentions from leading U.S. spirits critics. Recently, the Tequila Centinela Tres Años 1904 Añejo was awarded an impressive 96 points by Wine Enthusiast, showcasing the exceptional craftsmanship that has gone into this tequila.

The Tequila Centinela Portfolio

Tequila Centinela offers a variety of expressions that cater to diverse palates, each reflecting the traditions that have defined the brand for over a century:

• - Clásico Blanco: An unaged tequila that showcases medium-bodied raw agave with light spice and citrus notes.
• - Clásico Reposado: Aged for four to six months in American oak, it offers a mix of cooked agave, subtle fruit, vanilla, and hints of white oak.
• - Premium Blanco: Smooth with flavors of cooked agave, orange peel, and pineapple, it also carries subtle herbal notes.
• - Premium Reposado: Aged for eight to eleven months in oak, featuring hints of cinnamon, toasted coconut, vanilla, and almond.
• - Eterno Cristalino Añejo: Aged for 12 to 18 months and then charcoal-filtered, it presents a crisp profile of oak and vanilla over cooked agave, finishing with dried fruit and jasmine.
• - Tres Años 1904 Añejo: This flagship extra añejo is aged for 36 to 48 months, showcasing baked agave honey, caramel, toasted nuts, and oak flavors and recently achieved 96 points from Wine Enthusiast.

In conclusion, as Tequila Centinela spreads its roots further into the U.S. market, it remains committed to its founding principles of quality and tradition. The company’s expansion not only reflects their growth ambitions but also a desire to connect more consumers with the authentic taste of Mexican tequila heritage.