iQIYI LAND Launching in Yangzhou: A New Era of Immersive Entertainment
iQIYI, one of China's top online entertainment platforms, is making waves with its upcoming launch of iQIYI LAND, its first global offline entertainment park, located in Yangzhou, Jiangsu Province. Scheduled to open its doors on February 8, 2026, this ambitious project promises a cutting-edge interactive experience that breathes life into cherished Chinese stories through advanced technology.
The concept behind iQIYI LAND is to create a vibrant and immersive space where families and visitors can engage with the enchanting world of Chinese narratives in an innovative format. Designed as a next-generation indoor theme park, the venue will feature seven distinct zones, each showcasing different aspects of Chinese culture and storytelling. Among these zones include immersive theaters, interactive light-and-shadow spaces, and engaging stage performances that invite guests to step into their favorite stories.
One of the most exciting elements of this entertainment park is its approach to integrating technology with storytelling. iQIYI aims to transform its extensive library of popular films and TV series into sensational experiences that encourage visitors to immerse themselves in the adventure. Interactive games, character interactions, and pop-up retail experiences are just some of the features that will make each visit feel unique. Guests are invited to explore meticulously recreated sets that echo iconic scenes from the stories, interact with live characters, and even uncover hidden plotlines during their time at the park.
Adding to the excitement, the popular group “Shigeqintian” has been appointed as the global ambassadors for iQIYI LAND. This group, formed from members of the successful labor-themed variety show “Become a Farmer,” embodies the core values of positivity and hard work that align with the park's brand message, “Happiness Starts With You.” Their involvement signals a commitment to connecting audiences with the park's deeper messages of joy and community.
The opening date conveniently coincides with the vibrant festive season of the Chinese New Year, making it an ideal time for families and travelers to visit. Ticket sales for iQIYI LAND will commence on January 16, allowing eager visitors to secure their entry into this groundbreaking new attraction.
iQIYI's foray into the theme park industry represents a significant stride in its offline entertainment strategy, effectively expanding its established creative ecosystem into real-world experiences. The company has already enjoyed success through operating nearly 60 immersive theater venues across more than 30 cities, and they plan to continue this growth with two additional iQIYI LAND projects currently under development. This vision aligns with the increasing demand for immersive entertainment in China, a sector that has reportedly reached a value of RMB 60 billion (approximately USD 8.2 billion) and is projected to double by 2028, according to insights from China Insights Consultancy.
The rise of immersive entertainment presents unique opportunities for brands like iQIYI to blend online and offline storytelling effectively. By crafting interactions that are multisensory and engaging, iQIYI is poised to create lasting connections with its audience that transcend traditional viewing experiences. As they launch iQIYI LAND, the entertainment giant not only caters to the craving for new styles of content consumption but also solidifies its position as a leader in China's evolving entertainment landscape.
The concept behind iQIYI LAND is to create a vibrant and immersive space where families and visitors can engage with the enchanting world of Chinese narratives in an innovative format. Designed as a next-generation indoor theme park, the venue will feature seven distinct zones, each showcasing different aspects of Chinese culture and storytelling. Among these zones include immersive theaters, interactive light-and-shadow spaces, and engaging stage performances that invite guests to step into their favorite stories.
One of the most exciting elements of this entertainment park is its approach to integrating technology with storytelling. iQIYI aims to transform its extensive library of popular films and TV series into sensational experiences that encourage visitors to immerse themselves in the adventure. Interactive games, character interactions, and pop-up retail experiences are just some of the features that will make each visit feel unique. Guests are invited to explore meticulously recreated sets that echo iconic scenes from the stories, interact with live characters, and even uncover hidden plotlines during their time at the park.
Adding to the excitement, the popular group “Shigeqintian” has been appointed as the global ambassadors for iQIYI LAND. This group, formed from members of the successful labor-themed variety show “Become a Farmer,” embodies the core values of positivity and hard work that align with the park's brand message, “Happiness Starts With You.” Their involvement signals a commitment to connecting audiences with the park's deeper messages of joy and community.
The opening date conveniently coincides with the vibrant festive season of the Chinese New Year, making it an ideal time for families and travelers to visit. Ticket sales for iQIYI LAND will commence on January 16, allowing eager visitors to secure their entry into this groundbreaking new attraction.
iQIYI's foray into the theme park industry represents a significant stride in its offline entertainment strategy, effectively expanding its established creative ecosystem into real-world experiences. The company has already enjoyed success through operating nearly 60 immersive theater venues across more than 30 cities, and they plan to continue this growth with two additional iQIYI LAND projects currently under development. This vision aligns with the increasing demand for immersive entertainment in China, a sector that has reportedly reached a value of RMB 60 billion (approximately USD 8.2 billion) and is projected to double by 2028, according to insights from China Insights Consultancy.
The rise of immersive entertainment presents unique opportunities for brands like iQIYI to blend online and offline storytelling effectively. By crafting interactions that are multisensory and engaging, iQIYI is poised to create lasting connections with its audience that transcend traditional viewing experiences. As they launch iQIYI LAND, the entertainment giant not only caters to the craving for new styles of content consumption but also solidifies its position as a leader in China's evolving entertainment landscape.
Topics Entertainment & Media）
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