#Japan #healthcare #Chiyoda #Yell #Wishyell

The Birth of Wishyell: Supporting Women's Health Through Self-Care

In a world where the demands of parenting can overshadow personal wellness, the new bath line brand Wishyell has emerged, founded by YELL, a company under the umbrella of Sakura Saku Plus. Based in Chiyoda, Tokyo, YELL is dedicated to enhancing women's health and quality of life (QOL). With a strong focus on supporting working and parenting families, the introduction of Wishyell aims to address the pressing needs of mothers in today's fast-paced society.

A Solution to Real Challenges

According to a recent survey by Busclin, a significant number of mothers, 78.3%, feel overwhelmed with their children's bathing routines, which leads to less time for their own self-care. This staggering statistic highlights the need for a brand that understands the unique challenges women face, particularly during the child-rearing years.

YELL has responded to these challenges by creating a proactive project team that includes women from various phases of motherhood—including expectant mothers, active parents, and even single employees—to voice their concerns and experiences. One common sentiment shared was the feeling that self-care often takes a backseat amidst the chaos of parenting. This inspired Wishyell, a brand dedicated to transforming bath time into a moment of reflection and rejuvenation for mothers.

The Philosophy Behind Wishyell

The name Wishyell encapsulates the brand's mission: to wish for the future of children and support families directly through their products. The philosophy is simple—make it easy for parents to care for their bodies and minds without needing to disrupt their daily routines. With Wishyell, bathing becomes more than a chore; it is an opportunity for parents to engage in self-care while teaching their children the same valuable lesson.

Product Lineup

Launching January 15

1. Delicate Wash – A specialized wash designed for delicate zones. This gentle formula, suitable for children, addresses common concerns like odor and discomfort, providing a perfect opportunity to introduce the concept of body care to kids during bath time. The wash is made from natural ingredients and is specifically designed to help busy parents ensure their children learn to value personal hygiene from a young age.
- Price: ¥2,250 (excluding tax)
- Volume: 150ml
- Highlights: Features probiotics for skin barrier support, with healing extracts from plants like dokudami and chamomile.
- Product Page: View here

Future Prospects

With the launch of Wishyell, YELL is taking significant strides to address the health issues faced by parents today. The commitment to supporting women extends beyond self-care products; it embodies a larger vision to uplift the overall quality of life for working moms. As YELL continues to develop female-centered healthcare initiatives, Wishyell stands as a testament to their unwavering commitment to women's well-being.

Company Overview

YELL was established in September 2023, with a corporate vision focused on femcare and femtech solutions. Similarly, Sakura Saku Plus operates 88 nurseries in Tokyo and continues to innovate services aimed at supporting working families.

• - Sakura Saku Plus Company Overview

- Name: Sakura Saku Plus Co., Ltd.
- CEO: Yoshitaka Nishio
- Established: August 2017
- Headquarters: 1-2-2 Yurakucho, Chiyoda, Tokyo
- Company URL: sakuraskuplus.jp

In a rapidly evolving society where the pressures of parenthood and work often collide, Wishyell emerges as a vital ally for mothers striving to balance it all. Through innovative products and a dedicated mission of support, YELL is poised to elevate women's health and enrich parenting experiences for generations to come.