#Japan #Seven Premium #Miyazaki Gyoza #Utsunomiya Gyoza #Utsunomiya, Miyazaki

Experience Authentic Regional Gyoza at Home

Seven Premium, a brand managed by Seven-Eleven Japan Co., Ltd., has recently announced the launch of two frozen gyoza varieties that bring the unique flavors of Utsunomiya City and Miyazaki City right to your kitchen. The products, named "Utsunomiya Gyoza Association Supervised Pan-fried Gyoza (12 pieces)" and "Miyazaki City Gyoza Council Supervised Pan-fried Gyoza (12 pieces)" will be sold regionally, making it easier for consumers to enjoy these beloved local delicacies without leaving their homes.

Regional Authenticity and Convenience

The Utsunomiya Gyoza version has been developed in collaboration with the Utsunomiya Gyoza Association, while the Miyazaki variant has the backing of the Miyazaki City Gyoza Council. These partnerships ensure that each gyoza encapsulates the distinctive taste and ingredients typical of its originating area. Both products align with the "Cook Quick" series, emphasizing speed and simplicity in meal preparation.

Cooking these gyoza couldn’t be easier, requiring just three straightforward steps: 1) Arrange the gyoza in a frying pan, 2) Cover and fry on medium heat for about 5 minutes, 3) Finish by browning the bottom to achieve a crispy texture.

Detailed Product Information

Utsunomiya Gyoza Association Supervised Pan-fried Gyoza

• - Price: ¥298 (including tax: ¥321.84)
• - Release Date: January 21 (Wednesday)
• - Sales Area: Hokkaido, Tohoku, Kanto, Koshinetsu, Hokuriku (available at 12,439 stores by December 2025)

These gyoza are characterized by a rich sesame oil scent and flavor, alongside a slightly thicker skin that offers a satisfying crispy finish. With ample chunks of cabbage, they provide a delightful crunch that enhances the eating experience. The Utsunomiya Gyoza Association emphasizes that the brand represents a deep-rooted love of these gyoza among locals, combining the umami flavor of the veggies they are renowned for.

Miyazaki City Gyoza Council Supervised Pan-fried Gyoza

• - Price: ¥298 (including tax: ¥321.84)
• - Release Date: January 21 (Wednesday)
• - Sales Area: Tokai, Kinki, Chugoku, Shikoku, Kyushu, Okinawa (available at 9,216 stores by December 2025)

This version features a crispy, mouthwatering brown outer layer reminiscent of traditional cooking with lard, offering a crunchy outside and a soft, chewy inside. The inclusion of locally sourced chives gives these gyoza a standout flavor profile. The Miyazaki City Gyoza Council has worked to create a product that enhances the natural characteristics of Miyazaki's cuisine with high-quality local ingredients.

Market Insights and Consumer Demand

In conjunction with the product launch, Seven Premium conducted a survey involving 1,062 participants to gain insights into attitudes towards frozen gyoza, a staple convenience food. The results revealed a significant demand for both convenience and quality in the frozen gyoza market. Key findings establish that:

• - Simplicity is Key: 40.9% of respondents reported that they often face issues like gyoza sticking to the pan, resulting in a distressing cooking experience.
• - Taste and Price Matter: When selecting frozen gyoza, 61.8% prioritize taste, while 52.5% consider affordability, with 32.9% emphasizing the need for ease of cooking.
• - Versatility: Many appreciate gyoza for their diversity, with 54.9% admitting they choose gyoza simply when cravings strike, and 30.9% enjoy them as an additional side dish.

Conclusion

The new frozen gyoza offerings from Seven Premium promise to cater to the nuanced preferences of consumers for ease of use, delicious flavors, and local authenticity. With just one pan and about 5-7 minutes of cooking time, these gyoza are set to become a staple in many households, making mealtime quicker, more delicious, and satisfying. You can relish the essence of Utsunomiya and Miyazaki cuisine with each bite, no matter where you are in Japan.

Stay tuned as they hit the shelves and bring a taste of these iconic Japanese cities to your dining table.