OUTFRONT Media Honors Black Creativity with Ad Age Partnership and 'Moments in Culture' Initiative
As February arrives, a time of reflection and celebration for Black history, OUTFRONT Media is making waves in the landscape of out-of-home (OOH) advertising with its latest initiatives aimed at honoring Black creativity and culture. The company, one of the largest OOH media firms in the United States, is set to launch an array of events and campaigns that foster inspiration and appreciation for Black excellence this Black History Month.
This year marks the third consecutive collaboration between OUTFRONT Media and Ad Age for the annual "Celebrating Black Creative Excellence" campaign. This initiative, which debuted on February 3, showcases the significant contributions of Black creatives across various industries, shedding light on their influence and innovation. A key highlight of this campaign is a special essay written by Shannon Bergeron, the Senior Art Director at OUTFRONT, sharing insights and thoughts on the importance of representation in the creative space.
In an exciting addition to the campaign, a panel discussion will take place on February 26 at OUTFRONT's headquarters. This event will feature thought leaders such as Nadja Bellan-White, CEO of MC Saatchi Group North America, Gary Coichy, founder of Pod Digital Media, and Datwon Thomas, Executive Producer at Dick Clark Productions and Editor At Large for Vibe Magazine. Moderated by Ad Age’s Senior Creativity Reporter, Sabrina Sanchez, this panel promises to address the vital role of Black creativity in shaping advertising and art industries.
Alongside the Ad Age initiative, OUTFRONT is continuing its popular "Moments in Culture" OOH campaign, partnering with Artsy to unveil a special series titled "Rising Artists from Black-Owned Galleries." This series celebrates the works of emerging Black artists whose talent and creativity are often overshadowed. Featuring visually captivating digital and static advertisements displayed across key transit environments in major cities like New York City (MTA), Miami (Brightline), and San Francisco (BART/Caltrain/VTA), this campaign aims to elevate the voices and stories of these artists, bringing their work into public consciousness.
The artworks showcased in this campaign not only celebrate the diversity of Black culture but also emphasize the importance of supporting Black-owned galleries and the artists they represent. By displaying these vivid creations in high-traffic areas, the campaign aims to not just engage passersby but also spark dialogue around Black artistry and creative expression.
"We are proud to leverage the power of out-of-home media to honor Black creativity, culture, and excellence," said Eddy Herty, Vice President and National Creative Director of OUTFRONT Media. He further emphasized the company's commitment to amplifying Black voices, noting the significance of their partnership with Ad Age and the expanded efforts with Artsy.
These initiatives contribute to a broader vision at OUTFRONT Media, as they utilize their extensive OOH reach to encourage cultural conversations within communities. As February progresses, the "Moments in Culture" campaign, along with the Ad Age feature, will keep community members engaged, fostering a deeper understanding of the rich cultural heritage and achievements within the Black American community.
OUTFRONT Media Inc. leverages technology, creativity, and strategic locations to connect brands with consumers through one of North America’s most diverse sets of billboard, transit, and mobile assets. With an aim to fundamentally reshape how advertisers engage with on-the-go audiences, OUTFRONT remains dedicated to highlighting diverse voices in all of its endeavors, making significant contributions to the cultural landscape this Black History Month and beyond.
This year marks the third consecutive collaboration between OUTFRONT Media and Ad Age for the annual "Celebrating Black Creative Excellence" campaign. This initiative, which debuted on February 3, showcases the significant contributions of Black creatives across various industries, shedding light on their influence and innovation. A key highlight of this campaign is a special essay written by Shannon Bergeron, the Senior Art Director at OUTFRONT, sharing insights and thoughts on the importance of representation in the creative space.
In an exciting addition to the campaign, a panel discussion will take place on February 26 at OUTFRONT's headquarters. This event will feature thought leaders such as Nadja Bellan-White, CEO of MC Saatchi Group North America, Gary Coichy, founder of Pod Digital Media, and Datwon Thomas, Executive Producer at Dick Clark Productions and Editor At Large for Vibe Magazine. Moderated by Ad Age’s Senior Creativity Reporter, Sabrina Sanchez, this panel promises to address the vital role of Black creativity in shaping advertising and art industries.
Alongside the Ad Age initiative, OUTFRONT is continuing its popular "Moments in Culture" OOH campaign, partnering with Artsy to unveil a special series titled "Rising Artists from Black-Owned Galleries." This series celebrates the works of emerging Black artists whose talent and creativity are often overshadowed. Featuring visually captivating digital and static advertisements displayed across key transit environments in major cities like New York City (MTA), Miami (Brightline), and San Francisco (BART/Caltrain/VTA), this campaign aims to elevate the voices and stories of these artists, bringing their work into public consciousness.
The artworks showcased in this campaign not only celebrate the diversity of Black culture but also emphasize the importance of supporting Black-owned galleries and the artists they represent. By displaying these vivid creations in high-traffic areas, the campaign aims to not just engage passersby but also spark dialogue around Black artistry and creative expression.
"We are proud to leverage the power of out-of-home media to honor Black creativity, culture, and excellence," said Eddy Herty, Vice President and National Creative Director of OUTFRONT Media. He further emphasized the company's commitment to amplifying Black voices, noting the significance of their partnership with Ad Age and the expanded efforts with Artsy.
These initiatives contribute to a broader vision at OUTFRONT Media, as they utilize their extensive OOH reach to encourage cultural conversations within communities. As February progresses, the "Moments in Culture" campaign, along with the Ad Age feature, will keep community members engaged, fostering a deeper understanding of the rich cultural heritage and achievements within the Black American community.
OUTFRONT Media Inc. leverages technology, creativity, and strategic locations to connect brands with consumers through one of North America’s most diverse sets of billboard, transit, and mobile assets. With an aim to fundamentally reshape how advertisers engage with on-the-go audiences, OUTFRONT remains dedicated to highlighting diverse voices in all of its endeavors, making significant contributions to the cultural landscape this Black History Month and beyond.
Topics Entertainment & Media）
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