OutKick Reports Substantial Growth in Digital Reach for March 2025

OutKick Sees Unprecedented Growth in March 2025

In March 2025, OutKick, the national multimedia sports platform, experienced remarkable growth across all key metrics, reinforcing its status as a leading voice in sports media. With a reported 6.6 million unique visitors on both desktop and mobile platforms, this marks a significant 20% increase compared to the same month in the previous year. Furthermore, OutKick recorded 29 million multiplatform views, an uplift of 21% year-over-year, and accumulated 27 million minutes viewed across its varying content streams, which represents an 18% increase from March 2024.

According to the company’s Senior Vice President and Managing Editor Gary Schreier, March was particularly significant due to OutKick's aggressive coverage of March Madness as well as the platform’s exclusive interview with former President Donald Trump, conducted by founder Clay Travis aboard Air Force One. This high-profile interview was a landmark opportunity for OutKick, marking its debut in the White House Correspondents Association pool, granting it access to a new level of influence within the media landscape. Schreier expressed contentment about how the growth trend reflects OutKick's commitment to delivering compelling content that diverges from traditional sports narratives.

OutKick's social media presence also expanded dramatically in March, with over 1.3 million social interactions across platforms like Facebook, X (previously Twitter), and Instagram, which is a noteworthy 31% increase from the prior year. The content engagement continued to rise, evidenced by over 15.2 million video views across Facebook, X, and YouTube, which shows a modest growth rate of 2% compared to March 2024.

The strategic focus on unique content like interviews with key personalities is becoming a hallmark for OutKick. This approach aims to provide audiences not just sports commentary, but also insights into the wider cultural conversations occurring around sports. By embracing diverse viewpoints and personalities not typically highlighted in traditional sports media, OutKick has positioned itself as an innovator in the industry.

The complete interview with Clay Travis and Donald Trump can be found on OutKick.com, contributing to the platform's effort to deliver engaging stories that resonate with the audience. This pivot to more personal and candid commentary equips fans with perspectives that go beyond mere statistics.

Owned by FOX Corporation, OutKick continues to thrive as one of the country's fastest-growing multimedia platforms. It engages millions of sports enthusiasts each month through a variety of channels, including its website, video livestreams, social media, podcasts, and radio broadcasts. The platform amplifies conversations at the intersection of sports, culture, and contemporary news issues, thus reaching a broader audience.

As the landscape of sports media evolves, OutKick’s significant year-over-year growth signifies not only the changing dynamics within digital news consumption but also the importance of innovation and engagement in attracting today’s audience. With figures reflecting strong performance, the company is likely to maintain this trajectory by continuously pushing the envelope on content quality and engagement strategies.

For more information on its offerings and future developments, OutKick invites fans to visit OutKick.com.