Beats Launches Bold New Campaign Featuring Shohei Ohtani in Los Angeles
Beats has recently announced an exciting visual campaign featuring the MLB superstar Shohei Ohtani, who played a crucial role in winning the World Series and was named MVP. This innovative campaign is a collaboration with contemporary photographer Daniel Sannwald, known for his surreal and boundary-pushing art, and it uses Los Angeles as its vibrant backdrop. The campaign consists of three mixed-media illustrations that portray Ohtani even larger than life, perfectly reflecting his immeasurable impact on the worlds of sports and culture.
The stunning visuals highlight three of Ohtani's favorite Beats products: the Beats Studio Pro, Powerbeats Pro 2, and Powerbeats Fit. These products have long supported numerous significant moments in the history of sports, music, and athletic performance, while enhancing Ohtani's enormous presence on and off the field. The synergy between Ohtani's extraordinary talent and Beats' innovative products emphasizes his status as a cultural icon.
This campaign launches at a notable juncture in Ohtani's career. He has contributed to the Los Angeles Dodgers' back-to-back World Series victories over the past two seasons, earned the National League MVP title, and has been selected to the All-MLB First Team six times, in addition to making his fifth appearance at the MLB All-Star Game. Ohtani transcends the athlete role, becoming a symbol of aspiration, success, and unmatched talent.
Each illustration set against LA's iconic landmarks not only magnifies Ohtani's remarkable scale but also captures themes of pride, strength, and an unwavering drive for excellence. Through this campaign, Beats artistically manifests the essence of Los Angeles, a city where sports and culture converge vibrantly.
But it’s not just about showcasing size; this campaign celebrates growth, influence, identity, pride, and the shared spirit between Los Angeles and its champions. The intentional pairing of Ohtani with Beats' most iconic products underscores the brand’s roots in sports, music, and entertainment, mirroring the shared spirit of aspiration and performance that defines both Ohtani and Los Angeles.
"Los Angeles is a city full of passion, culture, and ambition," said Ohtani. "Wearing Beats and being showcased against the skyline feels like a symbol of my connection to this city and its people. I aim to continue striving for greater heights with my fans by my side."
Founded in 2006 by Dr. Dre and Jimmy Iovine, Beats is a leading audio brand that has transformed sound entertainment possibilities through its premium headphones, earphones, and speakers. Beats aims to deliver the passion and energy of recording studios and heart-stirring sound to music lovers everywhere. In July 2014, Beats became part of the Apple family.
For customer inquiries regarding products:
Apple Store Customer Center
Phone: 0120-993-993
The stunning visuals highlight three of Ohtani's favorite Beats products: the Beats Studio Pro, Powerbeats Pro 2, and Powerbeats Fit. These products have long supported numerous significant moments in the history of sports, music, and athletic performance, while enhancing Ohtani's enormous presence on and off the field. The synergy between Ohtani's extraordinary talent and Beats' innovative products emphasizes his status as a cultural icon.
This campaign launches at a notable juncture in Ohtani's career. He has contributed to the Los Angeles Dodgers' back-to-back World Series victories over the past two seasons, earned the National League MVP title, and has been selected to the All-MLB First Team six times, in addition to making his fifth appearance at the MLB All-Star Game. Ohtani transcends the athlete role, becoming a symbol of aspiration, success, and unmatched talent.
Each illustration set against LA's iconic landmarks not only magnifies Ohtani's remarkable scale but also captures themes of pride, strength, and an unwavering drive for excellence. Through this campaign, Beats artistically manifests the essence of Los Angeles, a city where sports and culture converge vibrantly.
But it’s not just about showcasing size; this campaign celebrates growth, influence, identity, pride, and the shared spirit between Los Angeles and its champions. The intentional pairing of Ohtani with Beats' most iconic products underscores the brand’s roots in sports, music, and entertainment, mirroring the shared spirit of aspiration and performance that defines both Ohtani and Los Angeles.
"Los Angeles is a city full of passion, culture, and ambition," said Ohtani. "Wearing Beats and being showcased against the skyline feels like a symbol of my connection to this city and its people. I aim to continue striving for greater heights with my fans by my side."
About Beats
Founded in 2006 by Dr. Dre and Jimmy Iovine, Beats is a leading audio brand that has transformed sound entertainment possibilities through its premium headphones, earphones, and speakers. Beats aims to deliver the passion and energy of recording studios and heart-stirring sound to music lovers everywhere. In July 2014, Beats became part of the Apple family.
For customer inquiries regarding products:
Apple Store Customer Center
Phone: 0120-993-993
Topics Consumer Products & Retail）
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