#USA #New York #HOW Agency #Aunt Jackie's #MarCom Award

The HOW Agency Triumphs with Gold MarCom Award

The HOW Agency, a leading digital marketing firm and subsidiary of 5W Public Relations (5WPR), recently garnered acclaim by receiving the prestigious Gold MarCom Award for their integrated marketing efforts on behalf of Aunt Jackie's Curls & Coils. This recognition highlights the agency's capabilities in harnessing strategic marketing to produce outstanding outcomes for its clients.

Aunt Jackie's, a Black-owned hair care brand renowned for its high-quality products catering to diverse hair types, sought the expertise of The HOW Agency to amplify their outreach leading up to Amazon Prime Day. In response, the agency crafted a comprehensive, multi-channel marketing strategy that involved an intricate blend of media, including social media campaigns, targeted Google Ads, and creative content development. This approach not only addressed the immediate needs of the brand but also synergized efforts across various platforms, providing measurable results through Amazon attribution.

Paul Miser, the Executive Vice President and Group Director at The HOW Agency, expressed his enthusiasm regarding the achievement, stating, "We are thrilled to be recognized with a Gold MarCom Award for our work with Aunt Jackie's. This award is a testament to our team's dedication to innovative, high-impact strategies that drive results, and we look forward to continuing to push the boundaries of what's possible in the integrated marketing space."

The 2024 awards year has been particularly fruitful for The HOW Agency, which has also secured numerous other accolades. These include a Gold Stevie Award presented during the American Business Awards and multiple recognitions at both the 16th Annual Shorty Awards and the PRNEWS 2024 Digital Awards. Such achievements illustrate the agency's commitment to excellence and innovation in digital marketing.

The HOW Agency operates under the ethos of radical accountability, insisting that every dollar spent in their digital campaigns demonstrates a direct path to business growth and opportunity creation. Their client roster spans both B2C and B2B sectors, showcasing a versatile approach that has garnered industry recognition from reputable entities such as PR Daily Social Media and Digital Awards, and placement among the Top 20 Digital Marketing Agencies of 2023.

With a philosophy rooted in innovation, The HOW Agency continues to not only meet but exceed the expectations of its diverse clients, setting high industry standards for integrated marketing. For more insights into their work, visit their website at howagency.co.

About 5WPR

5WPR, the parent agency to The HOW Agency, is a full-service public relations firm acclaimed for its cutting-edge strategies that adeptly engage with modern businesses and issues. Since its inception in 2003, it has earned a reputation as a top-tier PR agency based in the U.S. and NYC, as highlighted by leading industry publications like O'Dwyer's. Additional accolades include being named Agency of the Year at the 2024 American Business Awards, showcasing its relentless commitment to delivering impactful communication strategies.

For more information about 5WPR or to explore career opportunities, you can visit 5W Careers, and for any media inquiries, feel free to reach out to Chris Bergin at [email protected].