Supporting the Rebirth of Noto Through the Darabochi Music Festival

The Heart of Noto: Reviving the Spirit through Music

Spice Factory Inc., headquartered in Minato-ku, Tokyo, is excited to announce its sponsorship of the upcoming Darabochi Music Festival, set to take place on May 16, 2026, in Noto Town, Ishikawa Prefecture. This initiative is part of a collective effort from various entities within the Spice Family, which includes Ginger Lab, Infopoint, and Flying Penguins. Together, they aim to support and celebrate the local culture, fostering connections among residents as they navigate the ongoing recovery from the Noto Peninsula earthquake.

A Journey of Resilience

Two years have passed since the devastating Noto Peninsula earthquake that struck on January 1, 2024. The news coverage has dwindled, and many may have moved on from the disaster in their daily lives. However, in Noto, the road to recovery is far from over. The population of the affected area, which includes Wajima City, Suzu City, Noto Town, and Anamizu Town, has decreased by approximately 14%, dropping from about 58,000. The government has demolished around 28,000 structures that were damaged, fundamentally altering the region's landscape. Amid this ongoing challenge, the question arises: How can we preserve the community's culture and livelihood when mere assistance is not enough?

What is the Darabochi Music Festival?

The term 'Darabochi' captures the Noto spirit—it describes people who, while perhaps not the most adept, strive to live truthfully and earnestly. The Darabochi Music Festival is a grassroots event organized primarily by locals, aiming not only for restoration and support but also to create new reasons for visitors to come to Noto. By intertwining music, traditional arts, and food culture, this initiative seeks to ignite the flames of revival from within the community. Notable artists connected to Noto, including THA BLUE HERB, will participate, along with local traditional performances like the Yae Taiko, a drumming tradition that boasts a history of around 400 years.

Festival Details

- Date: May 16, 2026 (Saturday) from 10:00 AM to 9:00 PM
- Venue: Heart & Beer Japan Sea Club, 92 Tachikabe, Noto Town, Japan
- General Admission: ¥5,000 (tax included), free for those under 18, with complimentary parking available.
- Sponsorship Tickets: Available at Darabochi Store
- Official Website: Darabochi

Why Is Spice Family Supporting This Festival?

At Spice Family, we operate in diverse areas while sharing a common purpose: "Creating a better world, one pixel at a time." To mark our 10th anniversary, Spice Factory has set forth a new vision called “The Circulation of Hope.” It emphasizes harmonizing societal goodwill with economic growth to forge a future we can be proud to hand down to the next generation. Our sponsorship of the Darabochi Music Festival serves as a tangible manifestation of this vision.

We believe in utilizing technology to solve social challenges while also supporting local culture and community connections. The determination shown by the residents of Noto in creating their own festival resonates deeply with us. We view this event as more than just music; it is a vessel for hope and community revitalization.

Conclusion

For us, hope is a matter of will. Supporting this music festival is our way of generating positive cycles within society and linking hope to future generations. Spice Family is committed to its mantra of “Creating a better world, one pixel at a time,” engaging with society and the community from various angles and championing initiatives that connect with the future.

About Spice Factory Inc.

Spice Factory is a catalyst for digital transformation, employing an agile mindset to facilitate change within businesses, municipal governments, and other organizations. We have engaged in various industries, from education to healthcare, boosting rapid value creation through agile development methodologies. As a 360° digital integrator, we are dedicated to tackling challenges across the digital spectrum and supporting sustainable business growth based on innovative solutions and strategies. Our mission is to be the “Catalyst for Innovation,” and our purpose is clear: to make the world a better place, pixel by pixel.

- Company Name: Spice Factory Inc.
- CEO: Hiroyuki Takagi
- Founded: March 2016
- Capital: ¥307,008,000 (including capital reserves)
- Head Office: 20th Floor, Tradepia Odaiba, 2-3-1 Daiba, Minato-ku, Tokyo
- Other Locations: Osaka and Fukuoka
- Official Website: https://spice-factory.co.jp