#USA #Orlando #Coca-Cola #Hard Rock Cafe #Hard Rock Rising

Hard Rock Cafe and Coca-Cola Launch Global Music Competition

In a groundbreaking collaboration, Hard Rock Cafe and Coca-Cola have announced the launch of the music competition "Hard Rock Rising," aimed at helping emerging artists kickstart their careers. This initiative spans across 34 countries, engaging 64 Hard Rock Cafes and offering aspiring musicians a platform to showcase their talent.

For over five decades, Hard Rock Cafes have served as a stage for groundbreaking artists and legends alike. Now, in partnership with Coca-Cola and its Coke Studio L.A. Live initiative, they are set to support singer-songwriters, bands, and DJs looking to break into the competitive world of music.

Grand Prize and Competition Format

Artists from around the world can enter the competition for a chance to win exciting prizes that include a recording session at Coke Studio, a monetary prize of $10,000, and a performance opportunity at Hard Rock Orlando. The competition will unfold through a series of live performances at participating cafes, where local fans will vote to help artists progress through each round.

An expert panel from the Coke Studio team will select one overall winner who will receive the grand prize. The application process is now open, with a submission deadline set for August 18th. Live performance rounds are scheduled for September 2nd, 9th, 16th, and 23rd, culminating in the announcement of the global winner on October 5th.

Eric Martino, President of Hard Rock Cafe and Retail at Hard Rock International, stated, "The Hard Rock Cafes have always brought people together through the power of music. With 'Hard Rock Rising,' we are proud to extend this mission, supporting emerging artists in showcasing their original music. Together with Coca-Cola, we aim to create a stage where musicians can not only be seen and heard in their communities but also celebrated on a global scale."

Adding further weight to the competition, music producer Rob Rettberg, known for his Platinum awards and Grammy nominations, will lead the Coke Studio team. He highlighted the significance of combining the legendary reach of Hard Rock with the production expertise of Coke Studio to nurture a new generation of recording artists.

A Celebration of Music

The competition is complemented by a special "Hard Rock Rising" menu featuring Coca-Cola-inspired cocktails and a selection of merchandise available at Rock Shops and online at shop.hardrock.com. Additionally, Hard Rock has partnered with Cult of Individuality, a streetwear brand rooted in music culture, to release a collaborative clothing collection, further enhancing the celebration of music and self-expression that this competition embodies.

Musicians wishing to join the competition must submit two original songs by August 18th. Detailed information regarding participation criteria, competition specifics, and a list of participating cafe locations can be found on the Hard Rock Cafe website.

This initiative signifies a remarkable opportunity for budding artists to capture the attention of music lovers worldwide, showcasing their talents on both a local and international platform. As we prepare for the upcoming competition, the excitement for what lies ahead in the world of music continues to build.