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Traveloka and KTO: A Journey into Korea's Hidden Gems

Traveloka, a leading travel tech platform based in Shibuya, Tokyo, is collaborating with the Korea Tourism Organization (KTO) to launch an enticing travel campaign that encourages exploration beyond the well-trodden path of Seoul. Beginning July 13, 2026, the campaign is themed "Beyond Seoul: Discover Korea’s Depth This Summer," focusing on four captivating cities: Busan, Daegu, Cheongju, and Jeju.

Campaign Overview

This exciting initiative offers travelers affordable access to these charming cities, which can be reached within approximately one hour by flight from Seoul. The campaign will run from July 13, 2026, to December 31, 2026, with three rounds of special discount coupons available to enhance the travel experience. Let's take a look at what’s in store:

Campaign Details

• - Name: KTO x Traveloka: Beyond Seoul
• - Duration: July 13, 2026 – December 31, 2026
• - Coupon Distribution:

- First Round: July 13 - 26
- Second Round: August 17 - 30
- Third Round: November 2 - 15

Featured Cities

The campaign brings the spotlight on:
1. Busan: Known for its vibrant food scene and beautiful beaches.
2. Daegu: Offers a blend of fashion, traditional Korean medicine, and modern heritage.
3. Cheongju: A hidden gem steeped in history and natural beauty.
4. Jeju: Famous for its stunning landscapes and as a perfect retreat destination.

Details of Special Coupons

Traveloka is providing a range of discounts on various travel services, making it more convenient for tourists. Coupons are divided into three rounds, featuring the same offers:

• - Flight Discounts: Up to ¥10,000 off flights with a minimum spend of ¥20,000.
• - Hotel Discounts: ¥5,000 off hotel stays with a minimum spend of ¥10,000.
• - Activity Discounts: 50% off select activities (maximum ¥5,000 discount).
• - Group Discounts: ¥5,000 off for reservations of two or more.
• - Fukuoka International Airport Special Offer: ¥1,000 off flights from Fukuoka to Korea.

These coupons are available for a limited time and are subject to availability, so travelers should check the campaign page for complete terms and conditions.

Highlighting the Four Cities

Let’s explore what makes each city a must-visit destination:

Daegu (대구)

Situated just 30 minutes from the airport, Daegu is a city full of history and innovation. It’s known for its vibrant markets, such as Seomun Market, where visitors can enjoy local street food and cultural attractions, including the Medicinal Herb Market.

Busan (부산)

As Korea's second-largest city, Busan blends urban energy with seaside serenity. It is renowned for its seafood cuisine, stunning beaches like Haeundae, and shopping at Centum City. Visitors can explore Jagalchi Fish Market for fresh catches or enjoy beachside leisure activities.

Cheongju (청주)

Rich in history, Cheongju is the birthplace of the world’s oldest movable metal type printing. Just a 90-minute drive from Seoul, it beautifully combines untouched nature with historical architecture, making it an ideal destination for adventurous travelers.

Jeju (제주)

Jeju Island boasts exceptional natural beauty, recognized by UNESCO for its World Natural Heritage sites. From emerald beaches to the majestic Hallasan Mountain, Jeju is perfect for both active explorations and relaxing retreats, making it ideal for families and couples.

Additional Offers and Features

Traveloka also promotes the KTX KORAIL Pass, providing easy access to high-speed trains connecting these cities. Special discounts are available for flights originating from Fukuoka International Airport, making travel to Korea more affordable.

Furthermore, the Korea Tourism Organization has developed a guidebook titled "MY FIRST KOREA" aimed at first-time visitors, offering valuable insights into travel preparations, food options, and transportation, addressing common concerns for travelers.

With a ready-to-use guidebook and exclusive travel deals, Traveloka is set to enhance your journey into Korea, assisting you in creating unforgettable memories while exploring the vibrant culture beyond Seoul. Don't miss out, join Traveloka on this exciting adventure!

For more details, visit Traveloka's campaign page.

About Traveloka

Founded in 2012, Traveloka has established itself as a key travel tech platform across Southeast Asia, offering flights, hotels, activities, insurance, and eSIMs in one app. With over 140 million downloads and recognition as the “Best Travel App,” Traveloka ensures an enjoyable and accessible travel experience.

For downloading the Traveloka app, visit: iOS version | Android version.