#United States #Dutch Bros #Tempe, Arizona #MDA #Drink One For Dane

Dutch Bros Community Celebrates $20 Million in Donations for Muscular Dystrophy Association

The Dutch Bros community recently achieved a significant milestone by raising a total of over $20 million for the Muscular Dystrophy Association (MDA). This remarkable achievement comes during the 19th annual Drink One For Dane Day, where this year alone, the campaign has successfully gathered more than $1.7 million in donations.

The Drink One For Dane Day is more than just a fundraising event; it is a tribute to the late Dane Boersma, co-founder of Dutch Bros, who sought to make a difference following his own battle with ALS. Since the inception of the initiative, it has embodied community spirit and dedication, uniting customers, employees, and partners in a collective effort to support essential research and care initiatives for ALS.

Tana Davila, the Chief Marketing Officer of Dutch Bros, expressed her gratitude towards the community's unwavering support. "The unified energy of our customers, crews, and the entire Dutch Bros team rallying together for each annual Drink One For Dane Day of Giving is what keeps Dane's legacy of giving alive and lets us keep making a massive difference, one cup at a time," she stated. This philosophy is an integral part of the Dutch Bros identity, where philanthropy holds a vital place.

Sharon Hesterlee, PhD, President and CEO of MDA, echoed similar sentiments during her speech. "When I visited my local Dutch Bros for Drink One for Dane this year, I felt the heart behind this partnership immediately. From the broistas to the leadership team, Dutch Bros has built a culture where people truly show up for families facing ALS. Every cup poured helps fund critical research, expert care, and support services that families rely on after an ALS diagnosis. ALS is not incurable — it is underfunded — and partnerships like this are helping drive the breakthroughs and hope families need now more than ever."

The strong bond between Dutch Bros and MDA signifies years of collaboration aimed at raising much-needed resources for ALS research. Dutch Bros was founded in Grants Pass, Oregon, in 1992 by Dane and his brother Travis Boersma, combining their love for coffee with a commitment to community service. Dane's diagnosis with ALS led to the creation of the Drink One For Dane event, designed to raise funding for ALS research and awareness.

The initiative has grown over the years, empowering communities to come together for a common cause. Each cup of coffee purchased during the Drink One For Dane Day directly contributes to vital support and advancements toward a cure for ALS.

In reflecting on the importance of continuing this tradition, Davila emphasized, "We are grateful to have reached our goal of $20 million in total lifetime donations to the MDA and to continue to dedicate support to the Muscular Dystrophy Association's crucial work in ALS research and care."

As Dutch Bros grows, so does its commitment to social responsibility. With nearly 1,177 locations across 25 states, the company maintains a strong focus on giving back, radiating kindness, and fostering community spirit through its operations. Their well-known drinks — including the exclusive Dutch Bros Rebel™ Energy Drink, specialty coffee, nitrogen-infused cold brew, and assorted teas and lemonades — continue to build a culture of joy and generosity.

To learn more about this incredible story, customers can visit the official Dutch Bros website or follow their journey on social media. By sharing moments and drinks, the Dutch Bros community exemplifies how a united front can lead to meaningful impact in the lives of those affected by ALS and beyond.

This total encompasses total lifetime Drink One For Dane donations to the MDA from Dutch Bros, Dutch Bros Foundation, franchisees, vendors, and customers.