#None #SEEDER #Positive Blue Workers #Lifestyle Change

Exploring the New Workforce: Positive Blue Workers

On July 4, 2025, from 12:15 to 12:45 PM, we invite you to an enlightening online seminar hosted by SEEDER Inc. This session aims to delve into the evolving landscape of employment and work styles, focusing on a unique group known as Positive Blue Workers. This demographic is characterized by their pursuit of “heartfelt rewards” rather than mere financial incentives.

The Concept of Positive Blue Workers

Positive Blue Workers represent a significant shift from traditional white-collar roles. They are individuals who have left their high-status office jobs, seeking more meaningful work in blue-collar sectors such as agriculture and hospitality. Driven by a desire for personal fulfillment, community connection, and social contribution, these workers are redefining what it means to work in today's society.

Join us to gain insights that resonate with contemporary marketers, HR professionals, and anyone involved in regional development and human resources. This session is designed to be engaging and informative, resembling a casual yet enlightening radio broadcast during your lunch break.

Seminar Agenda

1. What is a Tribe?
- Understanding the concept of tribes in the context of consumer behavior and workplace dynamics.

2. Insights from Positive Blue Workers
- Sharing key insights based on qualitative research that maps the values and behaviors of this group.

3. Innovative Ideation for Products and Services from a Tribal Perspective
- Exploring new ideas for products and services inspired by the insights gathered from Positive Blue Workers.

Learning Outcomes

Attendees will walk away with:

• - A deeper understanding of the future lifestyle patterns emerging from the values and actions of Positive Blue Workers.
• - Insights into the significance of “heartfelt rewards” and how to design services and systems that leverage this notion.
• - An overview of how modern work styles link to self-fulfillment and community co-creation.
• - Practical implications for employment, talent development, and evaluation systems.

Who Should Attend?

This seminar is ideally suited for:

• - HR professionals and business leaders looking to integrate fresh perspectives into employment policies.
• - Individuals involved in regional development and community-driven initiatives.
• - Marketers and planners interested in product development stemming from consumer values.

Why Attend?

In a world where financial rewards have long dominated the conversation about work, the Positive Blue Workers’ focus on emotional and social fulfillment presents a profound shift. This seminar will provide you with valuable insights that can spark new ideas for your organization and influence how you approach employment strategies.

Take advantage of this opportunity to rethink the concept of work through the lens of today’s societal shifts. Register now to join the discussion!

About SEEDER Inc.

SEEDER is a cutting-edge marketing research company that utilizes qualitative data, grounded in the realities of consumer behavior, to support businesses in their product development and brand strategy. Our focus is on how emerging tribes can shape the future of industries.

For inquiries, reach out to us at:
Phone: 03-4572-0697
Email: info@sd-g.jp
Company Overview: seeder.seedata.jp