#Japan #Tokyo #Mezzo Piano #Cath Kidston #LOVST PHOTO

LOVST PHOTO STUDIO Unveils Exclusive Shichi-Go-San Photography Plan

As part of a remarkable collaboration, LOVST PHOTO STUDIO, operated by Narumiya International, has announced a special photography plan for Shichi-Go-San featuring the beloved British lifestyle brand, Cath Kidston, and the charming kids' brand, mezzo piano. This partnership promises to deliver an unforgettable experience, intertwining the nostalgic aesthetics of Cath Kidston with the romantic flair of mezzo piano in a unique collection designed exclusively for young girls.

The seasonal Shichi-Go-San theme, titled "Cath Kidston × mezzo piano 'Cherry Wink'", is a delightful blend of both brands' signatures. Utilizing Cath Kidston's distinctive textile patterns, mezzo piano has crafted a unique kimono collection tailored solely for LOVST PHOTO STUDIO. The collection features adorable outfits for three and seven-year-old girls, allowing sisters to complement one another in their festive attire, which enhances the overall enchantment of the occasion.

A World of Whimsy and Charm

The collaboration encapsulates the classic yet warm designs characteristic of British art, infused with the romantic sensibilities of mezzo piano. This synergy creates a visual narrative full of cuteness and contemporary sophistication. LOVST PHOTO STUDIO's meticulous attention to detail ensures a comprehensive photographic experience, from dresses and accessories to the enchanting setting and the photography session itself. Surrounded by a kaleidoscope of blooms, every child's beauty shines through, capturing their special moment in time—one that is worth remembering.

This photography plan is not just ideal for Shichi-Go-San celebrations but also perfect for birthdays or cherished family milestones. The aim is to deliver a memorable “photo story” of your family's significant moments.

The special plan is available at eight locations: Ikebukuro Tobu, Kameido, Shinjuku Takashimaya, Tama-Plaza, Musashi Kosugi, Marina and Walk Yokohama, Sogo Omiya, and Lalaport Fukuoka.

Timeless Elegance in Design

The Shichi-Go-San collection showcases a sense of nostalgia with its floral prints and ribbon motifs, all brought to life with gentle color palettes. The design elevates the inherent charm of the children, ensuring that each outfit is both sweet and elegant. As you revisit the photographs in years to come, they will evoke memories of smiles and the magical atmosphere of the day.

The three-year-old outfit is especially enchanting, adorned with a cherry design that captures the playful spirit of youth. The kimono includes an apron-style haori featuring the beloved 'Lace Heart' print from Cath Kidston, complemented by a charming ribbon at the chest—perfectly embodying a dreamy and romantic essence.

Creating Lasting Memories

The beautiful atmosphere, influenced by the styles of Cath Kidston and mezzo piano, elevates the Shichi-Go-San celebration, showcasing each child's fleeting beauty through stunning imagery. The prominent floral prints and whimsical ribbon motifs are artfully combined to create a collage-like design, with lavish cherry-themed accessories adding a vibrant touch. The use of a pastel-striped obi enhances the aesthetic, ensuring the back view is just as memorable.

Accessories like the ribboned hairpiece add the final flourish, gently framing the children's joyous expressions.

As sisters stand together, their coordinated styles reflect a unique bond, reinforcing the exclusivity of this special partnership between Cath Kidston and mezzo piano. This extraordinary Shichi-Go-San experience at LOVST PHOTO STUDIO merges tradition with contemporary charm, creating valuable memories to be treasured for years.

Capture Both Worlds

The LOVST Shichi-Go-San photography plan allows families to indulge in both kimono and dress photography, crafting a vivid representation of their children’s growth. The collaboration features exclusive attire from Cath Kidston and mezzo piano, ensuring a sparkling and versatile styling that can only be found here. Whether embracing traditional or Western styles, this unique partnership invites families to enjoy the excitement of beautiful fashion.

Additional Information

• - Period of Availability: July 1, 2026 - June 30, 2027
• - Pricing: 58,300 JPY (weekdays) / 66,500 JPY (weekends, tax included)
• - Included Services:

- Photography session (Approximately 2 hours)
- Rental of children's outfits (one kimono, one dress)
- Dressing, hair setting, and natural makeup
- 75 photo data in two formats: smartphone-compatible and high-resolution USB
- Basic album with 24 pages

Families may select their photographs leisurely at home, and prices are subject to change without notice.

This collaboration embodies the essence of beautiful childhood moments, providing a treasured commemoration of your child’s early years.

For more information, visit:

• - Cath Kidston Official Site
• - mezzo piano Official Site
• - LOVST PHOTO STUDIO