#Japan #Tokyo #Spotify #Demon Slayer #Multi-Content

A Unique Experience: Spotify's Collaboration with Demon Slayer

Spotify has teamed up with the popular anime, Demon Slayer, creating a special entertainment experience for fans around the globe. With over 678 million users, this streaming giant aims to enhance its audience's enjoyment of the series by delivering a range of auditory and visual content that embodies the themes of the anime. The collaboration launched on July 18, coinciding with the release of the film "Demon Slayer: Mugen Train - Part One: Akaza's Return."

The Demon Slayer Multi-Content Playlist

To celebrate this massive crossover, Spotify has released the Demon Slayer Multi-Content Playlist. This playlist features the latest film's duel theme songs by Aimer, "The World Where the Sun Doesn’t Rise," and LiSA, "Shine In The Cruel Night." Fans can also listen to comments from Tanjiro Kamado, the protagonist, adding an extra layer of emotion to the experience. This unique offering allows listeners to explore the various facets of the Demon Slayer universe unlike anything they've experienced before. You can find more details here.

Dive into the Infinite Playlist

In addition to the playlist, Spotify is introducing an immersive experience called the Infinity Playlist. This innovative feature kicks off with the sound of the biwa, transporting fans into the heart of the anime’s universe. As participants complete the experience, they have the chance to unlock exclusive digital character cards, available only on Spotify during this limited period. More information is available here.

Television Promotion

To further excite fans, Spotify is airing a TV commercial featuring the collaboration from July 19 to 27, reaching viewers nationwide. The commercial comes in two variations, a 15-second and a 30-second version, both designed to capture the visual and emotional essence of the anime. Check them out here and here.

Shibuya's Nighttime Demon Ads

In a unique marketing strategy, Spotify will showcase special shutter ads featuring demons from the series in the Shibuya area, available only at night from July 21 to 27. Fans who spot these demons and post about their experience on social media with the hashtag #渋谷ニ鬼ノ気配アリ (Shibuya Demon Presence) will be entered into a draw to win a Spotify-exclusive keychain inspired by iconic elements from the anime, complete with an NFC chip.

For the latest updates from Spotify Japan, fans are encouraged to follow their official social media accounts. Visit their Twitter for more details.

About Spotify

Since launching in 2008, Spotify has transformed how people enjoy music. With over a hundred million songs, six million podcasts, and 350,000 audiobooks available, users can discover and share their favorites seamlessly. For a premium experience, listeners can opt for an ad-free, higher-quality listening option, even offline. Spotify’s reach extends to over 180 countries, including 268 million premium subscribers, making it the world’s most popular audio streaming service. Learn more about Spotify here.

Stay tuned as Spotify continues to innovate and expand its unique content offerings!