#USA #New York #General Motors #IAB #Shenan Reed

Shenan Reed Takes Charge as IAB Board Chair for 2025

The Interactive Advertising Bureau (IAB) has appointed Shenan Reed, the Global Chief Media Officer at General Motors, as the new Chair of the Board of Directors starting in 2025. Reed previously served as Vice Chair for the organization, having actively contributed to the board since December 2020. This leadership transition indicates a strategic evolution for the IAB, a key player in the digital media and marketing space.

In her new capacity, Reed aims to continue the momentum generated during her tenure as Vice Chair by fostering innovative solutions for the pressing challenges facing the digital advertising sector. "Our IAB Board of Directors plays a pivotal role in shaping the future of our industry. As the digital economy enters a transformative era, bold leadership and innovative thinking are essential to addressing pressing issues and unlocking new potential," stated David Cohen, CEO of IAB. "Shenan and Alison bring the expertise, vision, and drive needed to lead this charge, making them invaluable additions to the Board."

Reed takes over the chair from John Halley, President of Paramount Advertising, who will continue to serve on the IAB board and executive committee, ensuring continuity of leadership. In an exciting development, Alison Levin, President of Advertising and Partnerships at NBCUniversal, is set to serve as the new Vice Chair, signifying a strong support system for Reed as she steps into her new role.

Reed's strategies will focus on tackling the dynamics of the digital advertising landscape, ranging from the creator economy to advancements in AI and consumer privacy measures. In her own words, she expressed enthusiasm for the challenges ahead, saying, "As the new IAB Board Chair, I look forward to working closely with David, Alison, and the entire Board of Directors to drive innovation and embrace bold ideas. Together, we will continue to shape the future of our industry with fresh perspectives and unwavering commitment."

During the announcement, the IAB also revealed new members elected to a three-year term on the Board, including Rich Lehrfeld from Walmart Connect, DJ Reali from The Weather Company, and Simon Whitcombe from Meta. Re-elected board members encompass a diverse pool of talent, illustrating a commitment to represent various facets of the digital advertising realm.

The IAB Board of Directors is now poised to tackle significant industry challenges by collaborating with distinguished professionals from leading companies, ensuring a wide array of expertise is brought to the forefront. The agenda for the upcoming years will involve maintaining high standards of transparency in advertising, enhancing consumer engagement, and addressing the evolving needs of the industry amid continuous digital innovation.

Reed's ascent to the Board Chair position was formally announced at the 2025 IAB Annual Leadership Meeting, reinforcing the organization's commitment to professional development and diversity within the digital media space. For more information about the IAB and the influential figures on its Board, visit iab.com/boardofdirectors.

With an empowering mission to support the media and marketing industries amidst digital transformation, the IAB’s efforts are essential for driving future-forward strategies. Joining this vibrant team are various leaders who've made significant contributions to digital advertising, setting the stage for elevated standards.

As the industry steers through unprecedented times with rapid technological advancements and shifting consumer behavior, Reed's leadership is expected to navigate this landscape effectively, ensuring that the IAB remains a vital force in shaping the future of advertising globally.