#Japan #Shibuya #Bishoujo Zukan #Dennis #Rino Higa

Bishoujo Zukan Day 2025: A Remarkable Celebration of Beauty in Shibuya

On March 29, 2026, the much-anticipated event "Bishoujo Zukan Day 2025" was successfully held at the SHIBUYA109 Shibuya store and MAGNET by SHIBUYA109 rooftop event space. Organised by the Bishoujo Zukan Company, this year's event featured a delightful mix of talented models and was marked by the lively presence of popular comedy duo Dennis and actor Rino Higa as the MCs. This event, having been rescheduled from its initial date due to bad weather, brought together numerous models contributing to the evolving landscape of girls’ culture in Japan and beyond.

The atmosphere was electric as models representing various regional beauty zines from across the country united for a day filled with captivating performances and visuals. The event consisted of main stage activities at the MAGNET rooftop space, while the SHIBUYA109 storefront served as a platform for showcasing various artistic presentations. Viewers had the opportunity to watch the event live on the MIXCHANNEL app, contributing real-time comments that added to the overall excitement.

A Star-Studded MC Performance

What made this year’s event particularly special was the first public appearance of the newly married MC partnership of Dennis's Yuki Ueno and Rino Higa—a moment celebrated with a round of applause from the audience. Ueno declared, "Hello everyone! Sorry for being late, but I got married last July!" while introducing Higa as his wife, earning cheers from the crowd. The duo engaged in witty banter reminiscent of their stand-up routines, ensuring great laughs and applause throughout the day.

Higa, mentioning her own past at Bishoujo Zukan, encouraged attendees to enjoy the day. The synergy between the MCs and their connection with the audience set a joyful tone for the rest of the day’s proceedings.

Showcasing the Future of Fashion: Bishoujo Zukan Collection 2025 Special Edition

The day also featured the "Bishoujo Zukan Collection 2025 Special Edition" fashion show, highlighting the theme of showcasing the next generation of beauty. The four-segment event combined elements from diverse fashion challenges, including traditional Japanese bridal couture, trendy kimonos, modern teen fashion, and exciting K-fashion. Model participants transformed the runway into a canvas of vibrant colors and styles.

In the Wedding Stage segment, models donned exquisite gowns designed by KURAUDIA's Lulu Felice brand, showcasing a combination of elegance and modernity. The Kimono Stage presented stunning traditional outfits reflecting Japan’s rich heritage, while the Teens Stage utilized a youthful demeanor through relatable designs by R1000’s ems excite brand.

Furthermore, in an exciting first, the K-Fashion Stage applauded the vibrant influence of Korea's growing fashion industry, conveying the message of cultural collaboration through diverse styles—from casual to sophisticated.

A Platform for Emerging Stars

The day didn’t stop at fashion; it also served as a platform for aspiring talents to shine. The "Bishoujo Zukan Award" showcased past winners sharing their personal journeys and encouragement for future participants. The enthusiasm was palpable, with stories of growth and newfound opportunities igniting passion among the audience.

Alongside competitive segments like the "SHIBUYA MUSE CONTEST," whereby the brightest new talents were recognized, attendees enjoyed heartfelt performances by dance teams and various artists, including the lively acts of idol groups that have become favorites in the youth entertainment sphere.

Engaging Activities for All

The event provided a wealth of engagement opportunities for attendees, from interactive beauty workshops to booths featuring renowned brands. Visitors had hands-on experiences as they engaged with representatives from KINUJO, KOSE milbon cosmetics, and Hyper Soft, amongst others. The excitement peaked with a lottery draw offering attendees a chance to win attractive prizes.

Reflecting on a Day to Remember

As the event concluded after four exhilarating hours, it left an indelible mark in terms of experiences woven together through beauty, culture, and community spirit. Bishoujo Zukan Day 2025 not only celebrated the charm of Japan's emerging models but also created an energizing atmosphere where futures were forged in style. Not only did it highlight established stars, but it also set the stage for the new bright lights of the future—a testament to Bishoujo Zukan’s ongoing legacy.

For more details, visit the official site and their Instagram.