#Canada #Toronto #Empowerment #Adidas #Toca Boca

Toca Boca and adidas Collaborate to Inspire Tween Girls

In an innovative partnership that aims to spark inspiration and confidence in tween girls, Toca Boca, a prominent player in digital gaming, has joined forces with the renowned sportswear brand adidas. This exciting collaboration is set to launch on August 21, 2026, and introduces a series of enriching experiences within the popular digital playground known as Toca Boca World™.

Toca Boca World has garnered an enthusiastic following, boasting almost 60 million players globally. This digital realm serves as a safe and joyful space where kids can discover their identities and express themselves freely. The new features, inspired by adidas, seek to enhance this experience by incorporating elements that aim to foster self-expression, creativity, and movement in sports.

At the center of this collaboration is the introduction of adidas digital sportswear within Toca Boca World, encouraging young players to engage with their favorite sports while having fun. This in-app experience will include a variety of adidas-branded gear such as stylish sportswear, accessories, and unique locations themed around sports activities, like basketball, football, and more. By integrating these elements into daily gameplay, Toca Boca hopes to instill a sense of passion for sports and active lifestyles among girls during a critical period of their development.

Innovative Features Encouraging Active Play

The features unveiled through this partnership are designed not only for entertainment but also to encourage physical activity. Among the exciting additions are:

• - Free Outdoor Home Designer Location: This area promotes outdoor play, encouraging users to engage in sports activities right from the game.
• - Premium Style Packs: These packs draw inspiration from adidas Originals collections, showcasing iconic silhouettes in bright, bold colors. Players can mix and match digital pieces, allowing them to personalize their avatars and express their unique styles.
• - Limited-Edition In-Game Gifts: These gifts include period-proof sportswear specifically designed for comfort and confidence, supporting girls as they navigate through different stages of their growth. Players will also receive virtual sports equipment, such as yoga mats and bags, to further enhance their gaming experience.

Both Toca Boca and adidas understand that the teenage years can significantly impact a girl’s confidence and relationship with sports. Research from the Women’s Sports Foundation highlights that by age 14, girls often begin to disengage from sports at an alarming rate, frequently driven by concerns related to body image and self-esteem. The partnership’s primary mission is rooted in reversing this trend by providing supportive and confidence-boosting experiences in the digital landscape.

Empowering Girls to Stay Active

Mathilda Engman, Co-General Manager at Toca Boca, expressed the importance of this collaboration, stating, “Toca Boca World is a space where kids can explore identity without rules or expectations. Alongside adidas, we're extending that into sport—supporting self-expression and confidence so girls feel empowered to keep playing on their own terms.”

Thomas Wehner, the Global Head of adidas Gaming, emphasized that the essence of sports lies in building confidence and community. He noted that partnering with Toca Boca allows adidas to connect meaningfully with tween girls in a familiar and enjoyable environment. The collaboration aims to inspire creativity and storytelling while nurturing a lasting love for sports, even beyond the digital realm.

As the launch date approaches, both brands are eager to witness the impact of this initiative. The integration of adidas elements within Toca Boca World not only represents a significant step in promoting sports participation among girls but also fosters a sense of belonging and empowerment crucial for their personal growth. With this collaboration, Toca Boca and adidas are committed to ensuring that girls feel confident and inspired to embrace an active lifestyle throughout their formative years.