Exploring the Exciting World of Marketing Research at Seinan Gakuin University

The Exciting World of Marketing Research at Seinan Gakuin University

On December 17, 2025, Asmarq Corporation enriched the students of Seinan Gakuin University’s Faculty of Human Sciences with an engaging lecture focusing on marketing research. The event was held as part of the “Career Development Psychology” course, where Asmarq’s insights captivated both students and faculty alike.

Understanding the Challenges in Marketing

The presentation revolved around the theme, "Research Examples from Marketing Challenges," highlighting the methodologies and strategies that have supported the success of popular brands. Through research, businesses were able to grasp consumers' frustrations, leading to informed decision-making and reduced risks in corporate environments.

The speaker emphasized the importance of not only quantitative data but also understanding the qualitative aspects of consumer behavior, illustrating how effective research can translate consumer unease into actionable solutions.

In the latter part of the lecture, the speaker shared personal career experiences, emphasizing how knowledge gained from social psychology and social research has been pivotal in shaping their career in research sales. It was highlighted that while the excitement of transforming research results into beneficial products brings immense satisfaction, practical work also necessitates a passionate interest in clients as well as effective communication.

Student Reflections: Pathways to Real-World Applications

Feedback from students was overwhelmingly positive. One student noted, "Rather than being limited to using knowledge acquired through psychology, I realized I could apply it creatively to see things from a broader perspective in my career path."

Another student mentioned, "Realizing that interviewers are people like me was rather liberating and lightened my mind tremendously." These reflections indicated a realization among students about the human aspect of business, bringing a fresh perspective on handling job interviews.

Perhaps most eye-opening for the students was the discussion around marketing strategies. One student articulated, "I used to think that improving product functions was the best way to make them sell. I learned that sometimes it is crucial to maintain minimal functionality and focus on promotions instead."

The Importance of Business Connections

Students were also made aware of the dormant consumer needs that can often go unnoticed. Such insights are essential in areas like product development and marketing. A student expressed newfound determination to pay closer attention to brands and their competitors in everyday life.

Another remarked on how the academic research and statistics they are involved in at school gain real-world relevance through such lectures, bridging gaps between theory and practice.

An Interview with Professor Naoko Tahara

After the session, we had the opportunity to speak with Professor Naoko Tahara from the Faculty of Human Sciences about the day’s events.

"I believe that it is beneficial for students to see how the research methodologies they learn are applied in business contexts," she explained. "This lecture not only presented the practical aspects of research but also reaffirmed the significance of psychological studies in real-world scenarios."

Professor Tahara emphasized the importance of collaboration between academic institutions and research companies like Asmarq. She believes that such partnerships offer students invaluable insights into employing their academic knowledge practically, thereby enriching their educational experience.

Acknowledging the Value of Research in Business

Asmarq’s expert presentation on marketing research strategies resonated deeply with the attendees, igniting an interest in potential career pathways within this field. The connection between academic learning and real-world application was vividly demonstrated, encouraging students to view their studies with a new lens.

Such collaborative efforts between universities and research institutions not only promote knowledge-sharing but also help shape the next generation of market researchers.