#United States #New York #FIFA #Global Citizen #MetLife

MetLife and Global Citizen Introduce 'Footwork for Futures'

On May 12, 2026, MetLife, Inc. and Global Citizen announced the kick-off of a global social media challenge entitled 'Footwork for Futures.' The initiative aims to expand opportunities in education and sports for children, fostering the development of confident and resilient communities.

The 'Footwork for Futures' challenge invites individuals to share short videos of themselves attempting soccer ball tricks on platforms such as Instagram, LinkedIn, Twitter, TikTok, and Facebook, with the hashtag #FootworkForFutures. For every video submitted, MetLife pledges to donate $5 to the FIFA Global Citizen Education Fund, with a total contribution goal of up to $100,000. These funds will help grassroots organizations around the world enhance access to high-quality education and sports for children.

This initiative is rooted in a commitment from the MetLife Foundation, which has contributed $9 million as a founding donor to the FIFA Global Citizen Education Fund, providing grants to organizations focused on education and sports programs globally. The 'Footwork for Futures' challenge seeks to harness the excitement surrounding the upcoming FIFA World Cup 2026™ to inspire children and strengthen communities.

Nuria Garcia, Global Chief Sustainability Officer of MetLife and President of the MetLife Foundation, stated, "The FIFA Global Citizen Education Fund combines the universal language of sports with the power of education to create positive change for children and communities. 'Footwork for Futures' makes this mission accessible and enjoyable for everyone. Every video submitted is a meaningful step towards a brighter future for youth worldwide."

Participation in 'Footwork for Futures' is open to everyone, regardless of skill level or experience. Each participant can showcase their unique style of keeping the soccer ball in motion. The challenge runs from May 12, 2026, to July 19, 2026, or until the total donations reach $100,000. While videos can still be shared after the challenge ends, they will not contribute to the donation total. Participants are encouraged to challenge friends and family to join in as well.

For detailed instructions on how to participate, visit Global Citizen's official page.

All videos must comply with the rules of the respective social media platforms and the terms and conditions of this campaign. The videos must clearly show real people safely performing soccer ball tricks or attempts.

About MetLife

MetLife is one of the world's leading insurance groups, providing life insurance, annuities, employee benefits, and asset management services through its subsidiaries and affiliates. Established in 1868, MetLife operates in over 40 markets globally, including the U.S., Asia, Latin America, Europe, and the Middle East, positioning itself in a leadership role in several regions. For more information, visit www.metlife.com.

About MetLife Foundation

Founded in 1976, MetLife Foundation's mission aligns with MetLife's tradition of being deeply connected to and contributing to communities. Collaborating with nonprofits and actively engaging in volunteer efforts by MetLife employees, the Foundation has supported economic mobility across three primary focus areas: economic empowerment, financial health, and sustainable communities, contributing over $1 billion in assistance over 50 years. Learn more about MetLife Foundation at www.metlife.org.

About MetLife Life Insurance

As Japan's first foreign life insurance company, MetLife Life Insurance began operations in 1973. Now a part of the global MetLife group, it is committed to supporting customers in Japan by helping them choose optimal coverage through various distribution channels and by providing innovative products that address a wide range of risks. Visit www.metlife.co.jp for details.

About Global Citizen

Global Citizen is the largest movement dedicated to ending extreme poverty, powered by a global community of everyday advocates who elevate their voices and take action. Amplified by campaigns and events that gather leaders from music, entertainment, public policy, media, philanthropy, and the private sector, Global Citizen has facilitated over $50 billion in commitments since its inception in 2008, impacting 1.3 billion lives. Join the movement at globalcitizen.org, download the Global Citizen app, and follow Global Citizen on TikTok, Instagram, YouTube, Facebook, Twitter, and LinkedIn.