Hisense Technology Enhances VAR Viewing Experience at FIFA Club World Cup 2025

Hisense Technology Enhances VAR Viewing Experience at FIFA Club World Cup 2025



In a groundbreaking move for sports broadcasting, Hisense, a global leader in consumer electronics and home appliances, is set to showcase its state-of-the-art display technology during the FIFA Club World Cup 2025. The event, which is one of football's most prestigious tournaments, will feature ultra-high-definition screens installed in the Video Assistant Referee (VAR) room at the International Broadcast Centre (IBC). This implementation promises to deliver each match with exceptional clarity and realism.

The VAR system demands extremely high standards from display technology, including ultra-high resolution, precise color accuracy, and near-instantaneous response times. Hisense's advanced screen technology is designed to meet these requirements, ensuring that every critical moment of a match is captured with incredible detail. This is the first time that FIFA has granted exclusive branding rights for VAR screens to a partner, signifying Hisense’s rising profile as a trusted provider of professional display solutions for elite sports.

In addition to its role within the VAR room, Hisense will also be prominently featured in stadiums, showcasing dynamic LED perimeter boards and massive video monuments displaying striking messages such as 'HISENSE 100' TV, 'GLOBAL No.1', and '#RGB-MiniLED TV'. These messages reflect Hisense's commitment to technological excellence and global leadership, while emphasizing flagship innovations like 100-inch televisions and advanced MiniLED displays.

As football fans around the world gear up for this spectacular event, Hisense remains focused on enhancing the viewing experience, whether on the field, in the VAR room, or at home. With innovative displays that support the game, Hisense aims to ensure that every supporter can truly enjoy the moment.

About Hisense


Founded in 1969, Hisense has established itself as a globally recognized leader in appliances and consumer electronics, operating in over 160 countries. The company specializes in high-quality multimedia products, home appliances, and smart IT solutions. According to Omdia, Hisense ranks second globally in total television shipments from 2022 to 2024, and it holds the top position in the market for televisions sized 100 inches and above from 2023 to the first quarter of 2025. As the first official partner of the FIFA Club World Cup 2025, Hisense seeks to leverage global sports partnerships as a means of connecting with audiences worldwide.

Through this collaboration, Hisense not only supports one of football's biggest stages but also reinforces its dedication to quality and performance in consumer electronics.

Topics Entertainment & Media)

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