Goliath Games Expands Portfolio with Crazy Aaron's Acquisition of Thinking Putty
In a strategic move to bolster its position in the global toy market, Goliath Games has announced its acquisition of Crazy Aaron's®, renowned for its flagship product, Thinking Putty®. This deal not only signifies a merger of two creative powerhouses but also enhances Goliath's existing offerings within the sensory and collectible play segments.
Crazy Aaron's, established in 1998 by Aaron Muderick, has carved a niche within creative play by producing innovative products that spark the imagination of both children and adults. With their flagship line of Thinking Putty®, as well as other delightful ranges such as Land of Dough® and Slime Charmers®, Crazy Aaron's has become synonymous with quality and creativity.
Jochanan Golad, CEO at Goliath, expressed enthusiasm for the merger, highlighting Crazy Aaron's growth from a niche specialty to a mass-market player. He praised Muderick's leadership and vision in building a brand that resonates with millions worldwide. "Crazy Aaron's Thinking Putty is undoubtedly the leading putty product available today," Golad remarked, emphasizing the joy it brings to its multitude of fans each year.
Muderick also shared his excitement about the new partnership, stating that joining forces with Goliath opens up further possibilities for innovation and product development. He stated, "Partnering with Goliath means more opportunities to invent, to delight, and to introduce remarkable toys into more hands around the world."
As part of the agreement, Crazy Aaron's will maintain its identity and operate as a division of Goliath, based out of its headquarters in Philadelphia. This allows for creative autonomy while benefiting from Goliath's expansive distribution channels and innovative resources. Together, the two companies plan to foster collaboration in research, development, and international marketing, enhancing the reach of Crazy Aaron's popular lines globally.
The acquisition aligns with Goliath's strategy to broaden its footprint in new toy categories, capitalizing on the success of their previously announced products like the award-nominated Jelly Blox and Clickeez collectibles. Brian Weiss, President of Goliath North America and Global Toys, noted, "Crazy Aaron's perfectly aligns with our strategy. The addition of their innovative product lines enhances our position in the sensory and collectible play categories across global retail."
Goliath Games has had a significant presence in the toy and game industry for over four decades, producing popular family titles such as Sequence, The Floor is Lava, and Pop! The Pig, with a repertoire that also includes licensed hits like Bluey. With its headquarters in the Netherlands, Goliath operates globally, reflecting its commitment to creating engaging and memorable play experiences.
The acquisition of Crazy Aaron's promises exciting developments for fans of both brands, ensuring a continued focus on creativity, quality, and fun in play. As Goliath Games looks towards the future, the partnership not only reinforces its established portfolio but also positions it to explore new heights in the ever-evolving toy marketplace, enticing yet more generations with unique and delightful products.
For more information on Goliath and their newly acquired brands, including the full range of Crazy Aaron's products, visit Goliath Games.
Crazy Aaron's, established in 1998 by Aaron Muderick, has carved a niche within creative play by producing innovative products that spark the imagination of both children and adults. With their flagship line of Thinking Putty®, as well as other delightful ranges such as Land of Dough® and Slime Charmers®, Crazy Aaron's has become synonymous with quality and creativity.
Jochanan Golad, CEO at Goliath, expressed enthusiasm for the merger, highlighting Crazy Aaron's growth from a niche specialty to a mass-market player. He praised Muderick's leadership and vision in building a brand that resonates with millions worldwide. "Crazy Aaron's Thinking Putty is undoubtedly the leading putty product available today," Golad remarked, emphasizing the joy it brings to its multitude of fans each year.
Muderick also shared his excitement about the new partnership, stating that joining forces with Goliath opens up further possibilities for innovation and product development. He stated, "Partnering with Goliath means more opportunities to invent, to delight, and to introduce remarkable toys into more hands around the world."
As part of the agreement, Crazy Aaron's will maintain its identity and operate as a division of Goliath, based out of its headquarters in Philadelphia. This allows for creative autonomy while benefiting from Goliath's expansive distribution channels and innovative resources. Together, the two companies plan to foster collaboration in research, development, and international marketing, enhancing the reach of Crazy Aaron's popular lines globally.
The acquisition aligns with Goliath's strategy to broaden its footprint in new toy categories, capitalizing on the success of their previously announced products like the award-nominated Jelly Blox and Clickeez collectibles. Brian Weiss, President of Goliath North America and Global Toys, noted, "Crazy Aaron's perfectly aligns with our strategy. The addition of their innovative product lines enhances our position in the sensory and collectible play categories across global retail."
Goliath Games has had a significant presence in the toy and game industry for over four decades, producing popular family titles such as Sequence, The Floor is Lava, and Pop! The Pig, with a repertoire that also includes licensed hits like Bluey. With its headquarters in the Netherlands, Goliath operates globally, reflecting its commitment to creating engaging and memorable play experiences.
The acquisition of Crazy Aaron's promises exciting developments for fans of both brands, ensuring a continued focus on creativity, quality, and fun in play. As Goliath Games looks towards the future, the partnership not only reinforces its established portfolio but also positions it to explore new heights in the ever-evolving toy marketplace, enticing yet more generations with unique and delightful products.
For more information on Goliath and their newly acquired brands, including the full range of Crazy Aaron's products, visit Goliath Games.
Topics Consumer Products & Retail）
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