#Japan #Tokyo #Anime #Yoren #Studio Pierrot

Yoren and Studio Pierrot Announce Strategic Partnership and Investment

The Tokyo-based company Yoren has taken a significant step in the world of anime by announcing its investment and strategic partnership with Studio Pierrot, a renowned animation studio known for creating iconic series like "NARUTO," "BLEACH," and "Tokyo Ghoul."

Background of the Partnership

Founded over 45 years ago, Studio Pierrot has been a trailblazer in Japan’s anime industry, establishing its reputation by producing high-quality animation. It is widely regarded as one of the leading animation studios both in Japan and internationally.

Yoren, on the other hand, operates primarily in the Chinese market, focusing on retail CRM services, IP and entertainment ventures, and brand support initiatives. With over 2 million members in its IP and entertainment division, Yoren has significant expertise in understanding IP fans’ characteristics and enhancing their engagement. The company is also experienced in developing and managing systems for large-scale trading card game tournaments.

In addition, Yoren is actively working to strengthen collaboration between Japanese companies and local startups and large enterprises in Africa through the Japan-Africa Industrial Co-Creation Initiative (JACCI), which has been promoted by Japan’s Ministry of Economy, Trade and Industry.

Goals and Objectives of the Partnership

The primary goal of this partnership is to leverage the strengths of both companies to further enhance the reach and revenue of Japanese anime content in the global market. Given the rapid economic growth and rising youth population in Africa, the partnership will explore collaborative efforts in local licensing and other business infrastructures.

Yoren aims to utilize its leadership in JACCI to create sustainable business models by collaborating with local companies, startups, and creators in Africa. Moreover, the partnership will focus on expanding licensing initiatives and developing private brand products across emerging markets such as Southeast Asia and the Middle East. Joint ventures may include regulating official shops, organizing events, and creating cafes, all aimed at fostering fan communities.

Details of the Investment

As part of the agreement, Yoren will acquire a minority stake in Studio Pierrot by purchasing a portion of its issued shares, allowing it to participate in the company’s governance and strategic decision-making processes.

Future Outlook

With this newfound partnership, Yoren is committed to enhancing the visibility of Studio Pierrot’s works in the African market and other global markets. Both companies plan to utilize their respective expertise and networks to deliver the value of Japanese anime content to audiences worldwide, ensuring sustainable growth in the process.

Company Overview

Yoren Co., Ltd. / Yoren Information Technology (Shanghai) Co., Ltd.

- CEO: Osamu Kaneda
- Head Office: 2-5-1 Kojimachi, Chiyoda, Tokyo, Japan, Hanzo-Mon PREX South 9F
- China Branch: 20F, Honghui International Plaza A, 1600 Zhongshan West Road, Xuhui District, Shanghai, China
- Number of Employees: 198 (as of June 2025)