Herbalife Champions Women's College Basketball with Nutrition Sponsorship

Herbalife, a leading name in health and wellness, has proudly taken on the role of the Official Nutrition and Hydration Sponsor for the upcoming Women’s College All-Star Game. Set against the backdrop of the collegiate basketball championship weekend on April 5 in Tampa, Florida, this event will feature some of the nation's top female basketball players competing one last time before progressing in their athletic careers, including opportunities in the WNBA.

This collaboration marks a significant commitment from Herbalife to address and support the specific nutritional and hydration needs of female athletes. Herbalife has been at the forefront of empowering women in sports for over 20 years by providing personalized nutrition solutions and hydration support. Hanan Wajih, the company’s Chief Marketing Officer, stated, "For over 20 years, Herbalife has been committed to empowering female athletes by providing tailored nutrition, hydration solutions, and sponsorships that help them excel."

Supporting female athletes involves understanding their unique physiological challenges, including metabolism, muscle mass, and hormonal fluctuations that may affect their performance and recovery. "Personalized nutrition is key to helping athletes perform at their best, as each athlete's needs are unique," noted Susan Bowerman, a senior director at Herbalife. During the All-Star Game, athletes will be provided with a range of premium nutrition products, including those from the Herbalife24 NSF Certified for Sport® line, specifically designed to replenish essential nutrients lost during intense activity.

The excitement surrounding this collaboration is reflected across the board. Mark Starsiak, senior vice president at Intersport, expressed enthusiasm about having Herbalife on board as the Official Nutrition and Hydration Sponsor. Starsiak noted that this partnership aligns perfectly with the mission to spotlight exceptional female athletes: "Together, we will ensure the players are equipped with the best nutrition and hydration to perform at their highest level."

Herbalife's dedication to women in sports extends beyond the All-Star Game. The company currently supports over 50 female athletes across diverse sports fields, underlining its commitment to fostering an environment where women can thrive. Herbalife started its sponsorship journey focusing on female athletes, which continues to be a cornerstone of its corporate ethos. By providing athletes with access to expert nutritionists, premium products, and insufficient resources often found in female sports, Herbalife aims to equip them with the necessary tools to excel.

In addition to acting as the official nutrition and hydration sponsor, Herbalife is also the presenting sponsor of the Women's College All-Star Game Watch List, which highlights outstanding female college basketball players leading up to the event. This initiative not only elevates the visibility of female athletes but also inspires the next generation of women in sports.

For updates and more information about the Women’s College All-Star Game, fans can follow Herbalife on social media platforms, including @Herbalife and @HerbalifeUSA.

Herbalife has been a transformative force in the health and wellness industry since 1980, offering science-backed nutrition products and a unique business opportunity for independent distributors. Today, it operates in more than 95 markets, continuously inspiring consumers to lead healthier and more active lifestyles.

Note: Herbalife is not affiliated with the Women's National Basketball Association.**NSF Certified for Sport® is a registered trademark of NSF International.