Resonate Strengthens Leadership with Appointment of Chris McArdle as Chief Revenue Officer

Resonate Welcomes Chris McArdle as Chief Revenue Officer

Resonate, a frontrunner in predictive consumer intelligence based in Reston, Virginia, has officially appointed Chris McArdle as its new Chief Revenue Officer (CRO). McArdle steps into this pivotal role equipped with a proven record in the AdTech, MarTech, and SaaS arenas, where he has consistently surpassed revenue expectations and successfully expanded sales operations at a global scale.

McArdle's impressive career trajectory includes significant accomplishments in various organizations ranging from early-stage startups to Fortune 500 companies. He is now set to leverage this wealth of experience to support Resonate in its ambitious expansion plans, aimed at enhancing their consumer data and intelligence services to cater to an ever-increasing client base.

Bryan Gernert, the CEO of Resonate, expressed enthusiasm about McArdle joining the team. “We are excited to welcome Chris to the Resonate family. His comprehensive understanding of consumer data coupled with his skills in building high-performing sales teams aligns perfectly with our vision for future growth,” he said, reflecting the strategic importance of this appointment.

Before Resonate, McArdle occupied crucial leadership roles at NextEra Energy Investments, Smartly.io, and Neustar, Inc. His achievements have greatly contributed to the successful marketing solutions that drive revenue and profitability in various sectors. “I am thrilled to join Resonate during such a critical phase of growth,” McArdle commented. “The company’s innovative capabilities in predictive modeling and analytics are transformational, and I am eager to utilize my skills to accelerate this growth and enhance the value we deliver to our clients.”

Resonate's commitment to excellence is evident as it continues to set benchmarks in consumer intelligence, empowering brands and agencies alike. Their expertise enables deeper audience understanding and engagement, ultimately leading to increased revenue throughout the customer lifecycle.

Located in Reston, VA, Resonate is recognized as a leader in predictive consumer intelligence. They provide proprietary, privacy-safe consumer and voter data essential for insights, analysis, and activation. The company's data offering is robust, featuring over 15,000 unique data points that offer a comprehensive picture of more than 250 million American consumer profiles. This advanced AI-driven data is readily available across multiple platforms, ensuring seamless integration and flexibility for marketers.

Resonate’s extensive dataset allows businesses to enrich their first-party information, effectively engage media channels, and support predictive models that lead to actionable consumer insights and targeted strategies. Numerous companies and campaigns rely on Resonate's insights to optimize their marketing strategies based on a contemporary understanding of consumer behavior that transcends traditional demographics and psychographics, helping brands to truly resonate with their audiences.

As Chris McArdle embarks on this new journey with Resonate, the potential impact on the company's growth trajectory is significant. With a clear vision for leveraging cutting-edge consumer data and accelerated sales strategies under his leadership, the future looks promising for Resonate—and ultimately, its clients.

For more information about Resonate and its offerings, visit Resonate.com.