Experience the Fusion of Shinkansen Travel and VR Entertainment with 7ORDER

Innovating Travel: 7ORDER VIRTUAL EXPRESS Tour

In an exciting collaboration, JR Central and VR MODE introduce the 7ORDER VIRTUAL EXPRESS, marking Japan's first-ever entertainment tour aboard the Tōkaidō Shinkansen, integrating cutting-edge VR technology. This unique tour transforms the conventional concept of travel into an extraordinary entertainment experience, allowing passengers to enjoy never-seen-before VR content during their journey on a chartered Shinkansen train.

About the Tour

This exceptional experience is set for October 9, 2026, departing from Tokyo Station at 9:33 AM and arriving at Shin Osaka Station by 12:03 PM, with a return journey on October 16, 2026. The journey will not only transport guests between these bustling cities but will also immerse them in the vibrant world of 7ORDER, a popular artist group, through a fully exclusive VR content screening.

The tour is priced at ¥19,980 (tax included) per person, which includes one-way travel on the chartered Shinkansen, and is designed for at least 70 participants each day. Reservations are required via JR Central's official tour website, which opens at 3 PM on August 29, 2026. Participants will need to register for either Smart EX (free membership) or Express Reservation (¥1,100 annual fee).

Unique VR Content

Thanks to a partnership with L&L’s, the tour will showcase original VR content featuring 7ORDER. Utilizing advanced simultaneous playback systems, guests can experience the thrill of traveling alongside the band as if they were part of the journey. Inside the chartered train, special decor themed around 7ORDER will enhance the ambiance, creating a rich participatory environment where attendees can savor a full day of entertainment.

Moreover, the tour incorporates unique sound technologies, including the audio cube from Shochiku Visual Center, providing an immersive audio experience that elevates the VR visuals to unprecedented levels. Participants can also look forward to additional content created with the XR technology from Dai Nippon Printing, offering a blend of soundscapes and audio that further accentuate the experience.

Passenger Experience

Participants will find themselves enveloped in the world of 7ORDER, from onboard exclusive VR content to tailored decorations that celebrate the group’s unique flair. The tour promises not only a visual feast but also an auditory journey, engaging all senses and creating unforgettable memories along the iconic Tōkaidō route. This innovative approach symbolizes a shift in how we perceive travel, turning transit time into a valuable entertainment experience.

Throughout the journey, guests will also have access to other onboard content, including XR experiences and original audio compositions recorded specifically for this event, ensuring that every aspect of the journey feels unique and special.

As the landscape of travel and entertainment continues to evolve, the 7ORDER VIRTUAL EXPRESS stands at the forefront, ready to redefine how we experience movement and storytelling. Don’t miss the opportunity to participate in this one-of-a-kind event that promises a perfect blend of travel and entertainment on the world-famous Tōkaidō Shinkansen!

For more information and to book your spot, visit the official JR Central Tour site: 7ORDER VIRTUAL EXPRESS.