#Germany #Aurora #Brightstar #Lotto Saxony #Saxony

Brightstar Lottery Enhances Lotto Saxony's Retail System

Brightstar Lottery PLC, known as an innovator in secure lottery technologies, has taken a significant step forward with a newly awarded seven-year contract to upgrade the retail central system for Sächsische Lotto-GmbH, widely known as Lotto Saxony. This partnership is a continuation of their long-standing collaboration, which spans over 30 years, and is set to pave the way for a new era of modernization in the lottery operations across the State of Saxony in Germany.

The upgrade will see the deployment of Brightstar's sophisticated retail central system, known as Aurora™. This comprehensive technology comes with advanced cloud-based solutions designed to improve efficiency, the quality of service, and the overall lottery experience for both operators and players. Frank Schwarz, the CEO of Lotto Saxony, expressed his enthusiasm about the upgrade, citing Brightstar's exceptional technology and deep understanding of the organization's needs as key factors in their continued partnership.

Marco Tasso, Chief Operating Officer for Brightstar’s International and Italy Operations, echoed this sentiment, emphasizing that this upgrade marks a promising advancement not only for Brightstar but for Lotto Saxony as well. The integration of Brightstar's high-performance solutions promises to enhance the reliability and security of lottery operations significantly.

Features of the Aurora™ Platform

Aurora is an integral component of OMNIA™, Brightstar's comprehensive omnichannel solution tailored for lottery systems. Designed to facilitate innovation within the lottery sector, Aurora is equipped with user-friendly applications, advanced transaction processing capabilities, and robust data analytics tools. Here are some of the key features to be implemented:

• - Anywhere: This solution will securely link external applications to the retail system, ensuring smooth and secure operations.
• - Performance Wizard: This analytic tool will provide Lotto Saxony with targeted insights, helping them to optimize operations and improve overall profitability.

Brightstar's commitment to delivering high-quality, sustainable solutions is reflected in its service to almost 90 lottery customers worldwide, making it a leader in this industry. The company's systems are already utilized by 26 of the 46 lottery jurisdictions in the United States and seven of the largest ten lotteries in the world.

A Look Ahead

As Brightstar and Lotto Saxony prepare to embark on this modernization journey, the overarching goal will be to create a more engaging lottery experience, providing players with enhanced services while ensuring responsible gaming practices are adhered to at all times. With community benefit at the forefront, both organizations aim to ensure that the changes made not only boost operational efficiency but also contribute to local societal wellness.

In conclusion, as technology continues to evolve, partnerships like that of Brightstar and Lotto Saxony showcase how innovation can both enhance existing business models and influence future lottery operations. With the rollout of the new system, stakeholders are optimistic about improved service delivery and the potential for growth within the lottery industry.