#USA #New York #Self-Care #Norms #hemorrhoids

Norms Opens SoHo Clubhouse - A Revolutionary Space for Hemorrhoid Awareness

Norms, a forward-thinking self-care brand, is shaking things up by launching the first-ever retail space focused entirely on hemorrhoids. Located in the heart of SoHo, New York City, this innovative venture aims to de-stigmatize conversations around this common yet often embarrassing personal health condition.

Opening to the public on October 16, 2025, and running until November 25, 2025, the Norms Clubhouse is not just a store; it's a community hub where comfort, conversation, and connection converge during Hemorrhoid Awareness Month. As the holiday season approaches — a time notorious for discomfort due to prolonged sitting — this Clubhouse offers a necessary respite.

A Unique Concept

Founder Joshua Katz envisions the Clubhouse as a nurturing space that normalizes discussions on hemorrhoid care as casually as discussing daily coffee consumption. "Having hemorrhoids shouldn’t be embarrassing. Treating them shouldn’t be confusing," he asserts. The Clubhouse transforms the often-hidden issue of hemorrhoid treatment from the back of a medicine cabinet to center stage, providing necessary products and knowledgeable support.

Inside the Clubhouse, visitors will discover:

• - Expert Guidance: A special session dubbed The Doctor Is In offers professional insights on various gastrointestinal concerns, helping attendees gain a better understanding of their health.
• - Product Availability: The Clubhouse features Norms' full line of maximum-strength hemorrhoid relief products, including creams, sprays, and wipes tailored for home and on-the-go use.
• - Fun and Engagement: While finding practical solutions, members can also sip on Graffeo Coffee, try Dad Grass Leisure Drinks, and collect exclusive giveaways like multicolored finger cots, custom buttons, and engaging stickers. This playfulness instills a sense of normalcy around the often-awkward subject.

Join the Community

Visitors have the chance to become official members or allies of the Norms community. Membership perks include custom hats, exclusive merch, and even specialized donuts for hemorrhoid comfort, all intended to foster a sense of belonging while openly discussing a health issue that affects many.

Co-founder Carli Roth emphasizes the Clubhouse is about more than just selling products. "We’re building a welcoming and stigma-free environment. Collaboration with various content creators, media engagements, and even podcast recordings will happen here. Everyone from busy moms to motorcyclists is invited to partake and feel accepted in their health journeys," she explained.

Conclusion

The Norms Clubhouse is set to redefine how society perceives and discusses hemorrhoids. This initiative not only revolutionizes marketing for the brand but also enhances the overall conversation surrounding an often-taboo subject. The doors are open from Wednesdays to Sundays, providing ample opportunity for anyone interested to experience this unique community-first approach. No longer should suffering in silence be the norm — it's time for real conversations, real relief, and an understanding smile. Join Norms in their mission to transform the perception of personal care, one discussion at a time.