#USA #Waltham #Small Business #Constant Contact #Xero

Constant Contact and Xero Collaborate to Fuel Small Business Growth

In a significant move to empower small businesses, Constant Contact, a frontrunner in digital marketing solutions, recently unveiled a strategic partnership with Xero, a globally recognized accounting platform tailored for small enterprises. This exciting collaboration aims to streamline processes by integrating marketing and accounting functions—an essential advancement for small businesses that often juggle numerous tasks with limited resources.

As small business owners strive to optimize their operations, they face the challenge of managing tight schedules while trying to market their products or services effectively. The new integration between Constant Contact and Xero provides a seamless solution that automates marketing workflows, thus allowing small businesses to allocate their time more efficiently. Now, users can synchronize their Xero contacts directly into Constant Contact, simplifying the process of targeting their audience with impactful marketing campaigns.

Stephanie Ting, Chief Strategy Officer at Constant Contact, expressed the significance of this integration: "The average small business struggles to find time in their day for marketing, often dedicating less than an hour to it. With our new integration, we eliminate the labor of syncing contacts manually, enabling small business owners to focus on essential aspects of running and growing their businesses. This partnership aligns with our mission and empowers entrepreneurs with the tools they need to thrive."

Similarly, Vikram Grover, SVP of Partnerships at Xero, highlighted the necessity for effective online marketing in today’s competitive landscape. He stated, "In the current digital age, a solid online marketing strategy is critical for connecting with customers and fostering business growth. This partnership minimizes the time spent on administrative tasks and maximizes efficiency, allowing businesses to focus on what truly matters—serving their customers."

The integration offers various features designed to enhance user experience, such as AI-driven email marketing, automation capabilities, SMS marketing, social media tools, and event management functionalities. Not only does this integration consolidate contact databases, but it also enables small businesses to analyze campaign performance and tweak strategies to enhance engagement further.

Starting today, the integration is available for small business customers situated in the US, with plans for future expansion into additional territories. Upcoming enhancements will include improved data integrations that provide financial insights, thereby refining audience segmentation and automating marketing campaigns based on comprehensive customer data. In addition to this, Constant Contact is offering a six-month free trial of Xero for any of its business plans, while Xero users can enjoy a 50% discount on Constant Contact services for the same duration.

With this game-changing collaboration, Constant Contact and Xero are united in their commitment to supporting the small business community. As they navigate the complexities of modern business environments, the tools provided by this integration are set to transform how small businesses view marketing and finance.

The partnership serves as a reminder that streamlining operations and improving efficiencies do not have to come at the cost of personal engagement or customer connection. In fact, by investing in these integrated solutions, small businesses can enhance their outreach efforts, bolster customer relationships, and ultimately drive growth while saving valuable time. As the digital landscape continues to evolve, staying ahead necessitates such innovative approaches that marry marketing prowess with finance management.

In conclusion, the collaboration between Constant Contact and Xero heralds a new era for small businesses, equipping them with the resources they need to not only survive but thrive in a competitive marketplace. With tools designed to work in harmony, business owners will find that they have more time to connect with their customers, allowing them to focus on what they do best—delivering excellent products and services while nurturing their business ambitions.