Sally Beauty Enhances 'Rooted in Success' Engagement with HBCU Collaboration

Empowering the Next Generation of Beauty Consumers

In a significant move that underscores its commitment to community engagement and empowerment, Sally Beauty has announced the continuation and expansion of its "Rooted in Success" campaign. This initiative, which aims to uplift and support students at Historically Black Colleges and Universities (HBCUs), is set to bring professional-quality hair care products, educational resources, and authentic engagement opportunities directly to students across the nation.

Launched in 2024, the "Rooted in Success" campaign has made great strides in creating positive connections within the beauty industry. Building upon the momentum garnered from its partnership with Impressions of Beauty in 2025, Sally Beauty is embarking on an ambitious 13-stop campus tour targeting various HBCUs. The tour commenced during Black History Month with visits to campuses like Alabama State University, Albany State University, and Virginia State University. This outreach will extend through Women's History Month and continue until June, with stops planned at numerous institutions including Howard University and Southern University.

Strategic Partnerships Amplifying Impact

A key component of the campaign is the collaboration with Impressions of Beauty, an organization dedicated to empowering the next generation of beauty leaders. Together, they are activating trusted student leaders as brand ambassadors, enabling genuine peer-to-peer engagement at each university. The interactive events are designed to resonate with students, creating a welcoming space for exploration and discovery.

With free pop-up events featuring a variety of products tailored to support students' hair and nail care journeys, participants will have access to Sally Beauty's acclaimed brands, including Texture ID and Silk Elements, alongside popular national brands such as Cantu and Camille Rose Naturals. These events provide a unique opportunity to showcase products, spark vibrant discussions, and connect students with the brands that align with their personal styles and beauty needs.

Building Community Through Authentic Engagement

Chris Kobus, Chief Marketing Officer at Sally Beauty, emphasizes that the "Rooted in Success" campaign is about more than just marketing; it's a long-term commitment to fostering community. By meeting students where they are and collaborating with like-minded organizations, Sally Beauty aims to cultivate a supportive environment that champions diversity, inclusivity, and empowerment within the beauty industry.

"At Impressions of Beauty, our goal is to equip the next generation with the resources they need to feel confident and informed in their beauty journey," said Ashlee Gomez, Founder and CEO. This partnership allows both organizations to create impactful experiences that redefine traditional beauty engagements, transforming the way students interact with brands on their campuses.

A Broader Commitment to Inclusivity

Sally Beauty's campaign doesn't stop at campus events. To extend its reach, the brand has aligned with ESSENCE magazine, a prominent voice in the Black community. This partnership will amplify the message of the "Rooted in Success" initiative across ESSENCE's social media platforms, emphasizing how both entities work toward supporting students and nurturing emerging leaders.

In addition to the campus program, Sally Beauty recently refreshed its own Texture ID product line to be more inclusive of various curl types, ensuring that customers can find products that cater to their specific needs. This includes a modernized branding approach and a curated product assortment designed to empower individuals, regardless of their hair type or styling preferences.

Conclusion: Empowering Future Leaders

Sally Beauty is committed to championing education, inclusivity, and entrepreneurship within the textured hair community, providing robust support to the next generation of beauty consumers. As the "Rooted in Success" campaign continues to unfold, it serves as a testament to the power of collaboration and the significant impact of community-driven initiatives. Follow @SallyBeauty on social media for updates on the remaining tour dates and to stay connected with this dynamic campaign that is paving the way for the future of beauty.

For more details about Sally Beauty's latest initiatives and product offerings, please visit their website. This commitment to community, product innovation, and genuine engagement positions Sally Beauty as not just a leader in the beauty industry, but a partner in the growth and development of future beauty professionals.