#United States #Chicago #Black History Month #ORS Haircare #HBCU Culture Shop

Celebrating HBCUs: A Unique Collaboration Between ORS™ Haircare and HBCU Culture Shop

In an exciting partnership, ORS™ Haircare has collaborated with HBCU Culture Shop to unveil a limited-edition collection inspired by the rich heritage and achievements of Historically Black Colleges and Universities (HBCUs). This collection champions the cultural significance and communal pride linked to these institutions, reaffirming ORS's dedication to supporting HBCU students and alumni.

Debuting in February during Black History Month, this collaboration serves as a powerful reminder of the importance of legacy, encouraging individuals to reflect on the past while working towards a brighter future. This meaningful partnership includes a HBCU Tour and programs centered on empowering students with self-care knowledge, aiming to foster confidence as they strive to achieve their ambitions.

The exclusive HBCU-themed products from ORS Haircare feature eye-catching packaging that merges vibrant design with messaging that honors the collective identity and lasting impact of HBCUs across America. The collaboration is more than just product offerings; it represents a celebration of the institutions that have nurtured generations of leaders, creatives, and innovators, while also uplifting the next wave of talent shaping the future.

The collection includes:

• - ORS Olive Oil HBCU Edge Control Hair Gel Extra Firm Hold (2.2 oz) - $7.99: This non-greasy formula provides up to 48 hours of hold, ideal for styling various hairdos without leaving a crunchy finish.
• - ORS Olive Oil HBCU Edge Control Hair Gel Firm Hold (2.2 oz) - $7.99: A classic option for those seeking a firm hold, ensuring sleek edges and defined hairstyles without flaking.
• - ORS Olive Oil HBCU Strengthen & Restore Replenishing Conditioner (16 oz) - $9.99: Designed to restore moisture, reinforce strength, and enhance manageability for all hair types.
• - ORS Olive Oil HBCU Deep Cleansing Creamy Aloe Shampoo (16 oz) - $9.99: A gentle shampoo that effectively cleanses and helps to maintain moisture balance, enriched with aloe for added hydration.

Jolorie Williams, Chief Marketing Officer at ORS Haircare, shared her enthusiasm for the collaboration, emphasizing the profound influence of HBCUs on leadership and innovation. She stated, “Our partnership with HBCU Culture Shop during Black History Month is a significant moment where we can celebrate a legacy while actively supporting the students who are the future of these institutions.”

Dainelle Riley, Founder of HBCU Culture Shop, expressed her personal connection to the collaboration, highlighting how her HBCU journey influenced her views on cultural expression and identity. This partnership exemplifies the authentic representation of the ties between heritage and hair, showcasing how our hairstyles can tell our stories.

This collaboration is a step toward a deeper, long-term commitment by ORS Haircare to support HBCU initiatives. Recognizing that these institutions are vital not only in history but also in driving culture, innovation, and future leadership, ORS aims to continually invest in these communities.

About ORS™ Haircare

Founded on a commitment to creating high-performance products for natural hair care, ORS is driven by science and a deep understanding of hair health. Offering a versatile range of products, including Olive Oil and Curlshow, ORS aims to meet the diverse needs of their customers.

About HBCU Culture Shop

Established in 2017 as a Black woman-owned brand, HBCU Culture Shop redefines HBCU pride with original, culture-infused designs married to contemporary fashion. The shop serves to celebrate and uplift the HBCU experience, merging heritage with modern aesthetics.

With the launch of this collection, ORS Haircare and HBCU Culture Shop invite individuals across the country to celebrate their heritage and pride in a unique and impactful way, ensuring that the legacy of HBCUs will continue to be honored and adored for generations to come.