#United States #Santa Monica #Fashion #Malia Mills

Malia Mills Opens New Santa Monica Location

After an impressive 30-year journey in the fashion industry and a successful 17-year presence at Brentwood Country Mart, Malia Mills is set to unveil its newest storefront in Santa Monica. The grand opening is scheduled for March 1 at 1129 Montana Avenue, marking the brand’s largest location yet. With a growing presence that includes six other boutiques across the nation, this new space reflects the essence of Malia Mills’ ethos: celebrating individuality and diversity.

A New Beginning

The opening of this new boutique represents a major milestone for the brand, with designer Malia Mills expressing excitement for the shift to Santa Monica. The decision to expand comes as a response to the loyal following cultivated through years of service and creativity in Brentwood. The new store features a unique design that merges indoor and outdoor experiences, with a stunning backyard garden as its centerpiece. This space is envisioned not only as a shopping haven but also as a locale for spontaneous gatherings and events, fostering a community spirit.

Malia Mills commented, "Los Angelinos visiting us in Brentwood have helped us grow our business, and we’re thrilled to open this new space. We have sun from both sides and a backyard garden begging for spontaneous shindigs. It’s one of many adventures that will define the next 30 years of Malia Mills."

Celebrating Inclusivity

The design philosophy of the store encapsulates the brand’s motto, Love Thy Differences™. The boutique is bright, airy, and sun-drenched, with features such as lush green carpeting and signature artwork adorning the walls. With window seating that connects the interior to the garden, customers will experience a unique shopping atmosphere that harmonizes with the Santa Monica lifestyle.

Innovative Swimwear and Apparel

Founded in 1993, Malia Mills has consistently redefined swimwear standards, pioneering a meticulous approach to offer bra-sized fits that prioritize comfort and style. Each piece is crafted with careful attention to detail, showcasing high-quality fabrics sourced from Europe and Japan. The brand’s retro-modern silhouettes are designed to celebrate the female form, blending sensuality and ease in every collection.

Over the years, Malia Mills has evolved beyond swimwear into a versatile lifestyle brand that emphasizes impeccable tailoring and quality across its ready-to-wear and accessory lines. The New York atelier dedicates itself to designing pieces that embody both functionality and fashion, ensuring that customers can travel effortlessly while looking chic.

Toasting to New Adventures

To commemorate the two landmark events—17 years at Brentwood and the grand opening in Santa Monica—the Malia Mills team will host a special celebration on February 27. Guests will enjoy prosecco while sharing fond memories of the Brentwood location. Following, a soft opening for the Santa Monica store is planned, culminating in a garden celebration slated for March 20 from 5 PM to 8 PM.

Those interested in attending either event can RSVP by emailing [email protected].

Store Details

• - Location: Malia Mills - Santa Monica

1129 Montana Ave
Santa Monica, CA 90403

• - Contact: Susannah Yezzi, [email protected]

As Malia Mills embarks on this exciting new chapter in Santa Monica, it invites everyone to join in the celebration of inclusivity, innovative design, and community.

• ---

The Malia Mills Santa Monica store represents not only a strategic business move but a hopeful acknowledgment of the brand’s 30-year legacy and a promising future ahead.