#Japan #E-bike #electric scooter #Sapporo #Luup

Introduction

On July 31, 2025, Luup, a company based in Shinagawa, Tokyo, will officially launch its innovative sharing service, titled "LUUP," for electric scooters and electric assist bicycles in Sapporo, Hokkaido. This initiative aims to tackle ongoing transportation issues faced by residents and visitors alike in this snowy region. The launch day will witness a media event at the iconic Red Brick Office Building Garden, located in the heart of Sapporo. Alongside this, the company has collaborated with Tokio Marine Holdings and the Hokkaido Police to host a safety training and test-ride event for the public on the same day.

Free Ride Campaign

In celebration of this exciting launch, LUUP is introducing a special campaign for Sapporo residents. From July 31 to August 9, 2025, all users will be able to enjoy unlimited rides for free for up to 30 minutes. This initiative is designed to encourage both locals and tourists to experience the convenience and enjoyment of micro-mobility options.

Background

Luup's mission centers around creating a convenient metropolitan infrastructure. With the company’s reliable platform for electric micro-mobility options, they aim to provide residents with flexible, eco-friendly transportation solutions. Sapporo, while a major urban center, struggles with unique transportation challenges due to heavy winter snowfall and chronic traffic congestion. The current landscape of public transport is also affected by a shortage of bus drivers, impacting route maintenance and service efficacy.

Given these challenges, Luup is stepping in to provide smart, accessible transport solutions that make short-distance travel easier. The presence of a flexible ride option can significantly enhance commuters' daily lives, particularly during winter months. Luup previously introduced a limited-time scooter sharing service in Biei, Hokkaido, which received positive feedback and further highlights the effectiveness of LUUP within tourist regions.

Service Features

LUUP's service will include over 50 dedicated ports throughout Sapporo, with plans for expansion. Users can utilize the LUUP app to access a fleet of about 200 vehicles, which includes both electric scooters and bicycles. The service structure enables users to reserve their drop-off points in advance, preventing congestion at specific ports and ensuring smooth operations.

Here are some primary details regarding LUUP’s service:

• - Basic Fare: 50 yen (tax included) + 15 yen for each additional minute.
• - Launch Date: July 31, 2025, at 10 AM (note that the service will be suspended during snowy conditions, with operations concluding on November 16).
• - Eligible Areas: The service operates across Sapporo city.
• - Vehicle Specifications: Approximately 40 electric scooters and 160 electric assist bikes will be available, with more to be added based on demand.

Safety Training Event

To ensure that users are informed about road safety, LUUP will conduct a comprehensive safety and riding training session on the launch date. Participants will receive valuable information on traffic rules, safe riding practices, and will have the opportunity to test ride the e-bikes and scooters in a designated area. The event will be cost-free, and participants will also receive a coupon for a free initial ride using the LUUP app, encouraging safe and responsible usage of the new service.

Conclusion

The arrival of LUUP in Sapporo is poised to significantly enhance the mobility landscape of the city. It contributes to addressing prevalent transportation difficulties while promoting an eco-friendly alternative. This initiative not only facilitates better transport for residents but also enhances the experience of tourists visiting this beautiful part of Japan. By introducing such micro-mobility solutions, Luup strives to create a more connected and sustainable urban environment in Hokkaido.

For further details on how to participate in the safety training or to explore the unlimited ride offer, users are encouraged to visit the official LUUP website or download the LUUP app directly.