Mobupps Achieves Great Place to Work® Certification in Three Countries

Mobupps Earns Great Place to Work® Certification

Mobupps, a renowned name in global mobile advertising and ad-tech innovation, has recently achieved the Great Place to Work® certification not only in Israel but also in China and India. This significant accomplishment speaks volumes about Mobupps' dedication to fostering a high-trust, inclusive work environment for its employees.

The certification is grounded in employee feedback, illustrating a steadfast commitment from the management to develop a people-first workplace culture. Bella Katsir, the Chief Operating Officer of Mobupps, emphasized that the company's culture serves as its strongest asset, stating, "We're more than a workplace — we're a family. Regardless of role or location, every team member has a voice, a path to grow, and a place to lead. This certification validates the values we've created across our offices in three countries."

Diversity is at the core of Mobupps' operational success, as the company boasts team members from over 15 nationalities. The focus on inclusive practices, along with clearly defined KPIs, facilitates an environment where employees can thrive. The commitment to open communication and growth opportunities ensures that team members not only stay at the company but also succeed in their respective roles.

Yaron Tomchin, the Chief Executive Officer of Mobupps, shared insights about the organization's unique approach to leveraging technology while maintaining a strong workforce. He remarked, "Our edge is our people, but our power is in how we use technology to amplify that talent. Mobupps was founded on innovation, and our evolution reflects a relentless focus on scalable infrastructure, real-time intelligence, and automation. We're not just following trends in Programmatic, CTV, AI, and DMP; we're engineering the frameworks that shape them. None of this is possible without a team that feels trusted, inspired, and heard."

At the heart of Mobupps' operation are three proprietary platforms that serve as the technological backbone for its innovative solutions. The MAFO platform, powered by AI, automates the optimization of advertising campaigns through comprehensive real-time data analytics, effective fraud detection, and predictive budget allocations. Meanwhile, MobuppsX functions as the company's demand-side platform, allowing advertisers access to exclusive global inventory while providing tools for pre-bid fraud filtering, unique RTB pathways, and AI-driven audience targeting.

On the publisher's end, iRTB offers a sophisticated supply-side suite designed for optimal yield management. This tool integrates seamlessly with OpenRTB and Prebid systems while enabling geo-based revenue controls and in-depth analytics surrounding inventory, latency, and bid performance.

About Mobupps

Established over 16 years ago, Mobupps has positioned itself as a leader in mobile advertising and technology solutions. The company’s robust legacy involves tailoring marketing campaigns to meet the specific needs of various businesses while offering cohesive solutions that integrate across different industries and platforms. Mobupps leverages its extensive network and proprietary technologies to enhance user engagement, optimize advertising campaigns, and ultimately drive measurable business growth.

For more information about Mobupps or its services, visit their website at www.mobupps.com or reach out via email at [email protected]