Haier Becomes Official Partner of Roland Garros 2026, Introducing Customer-Centric Innovations
Haier, a global leader in major home appliances for 17 consecutive years, has officially announced its partnership with Roland Garros for the 2026 tournament, further enhancing its commitment to international sports and technological innovation. This prestigious tennis event serves as a platform that merges elite athletic performances with innovation and lifestyle, making it an ideal partnership for Haier as it looks to showcase how advanced technologies can significantly improve everyday living.
Under its global slogan "Play with the Best," Haier has strategically created a robust portfolio of partnerships across various major sporting events, including notable tennis competitions such as the Australian Open, the Mutua Madrid Open, and the Rolex Paris Masters. These affiliations reflect Haier's dedication to excellence, precision, and constant innovation, aligning seamlessly with the values presented at Roland Garros.
Antony Peart, Brand and Communications Director for Haier Europe, expressed excitement over the partnership, stating, "Roland Garros connects excellence, passion, and innovation on a truly global stage. As an official partner, we deepen our long-term commitment to sports while bringing connected technology that prioritizes the consumer experience."
Gilles Moretton, President of the French Tennis Federation, also acknowledged the importance of Haier's partnership, stating, "We thank Haier for supporting this latest Roland Garros edition. Our partnership, powered by innovation, becomes increasingly significant year by year. This year, attendees at Porte d'Auteuil will enjoy several activities Haier provides both inside the stadium and at the Tribune Concorde, enhancing their overall tournament experience."
During the entire Roland Garros 2026 event, Haier will maintain a highly visible presence within the tournament venue in Paris, showcasing its latest innovations across various categories. In the Fan Village, Haier plans to offer interactive experiences that engage fans and enrich their involvement with the tournament.
One notable product from Haier is the Horizon collection, featuring state-of-the-art refrigeration technologies and sophisticated design aimed at prolonging food freshness and reducing waste. Attendees will also see models like Winery 7, I-Pro Shine Biovitae, Couture Collection 11, and Forni ID Serie 6, which cater to wine storage, dishwashing, laundry, and premium kitchen appliances.
Beyond the stadium, Haier will bring the tournament atmosphere to the heart of Paris at Place de la Concorde, where the outdoor fan zone, Tribune Concorde, will feature a specially designed mobile home showcasing live product demonstrations and interactive activities linking its smart appliances with the core values of sports, innovation, and care.
Operating in over 200 countries and regions, Haier has achieved remarkable global growth through a strong independent brand presence. The company ranks first in eight markets, including China, the USA, Australia, and Thailand, stands in the top three in 12 markets such as Italy, Japan, and Nigeria, and is one of the top five in eight markets including Germany, Morocco, and Saudi Arabia.
Haier's partnership with Roland Garros is part of a broader global sports strategy that now encompasses four of the world's major tennis tournaments, connecting sports, lifestyle, and innovation in smart living directly with consumers and fans worldwide.
For more information about Haier, you can visit their official website at Haier. Founded in 1984, Haier Group is a leading global provider of solutions for better living and digital transformation, emphasizing creativity and choice. With 10 research and development centers, 35 industrial parks, and 173 production facilities, Haier reported global revenue of $59.8 billion in 2025. For the eighth consecutive year, it ranks in the Kantar BrandZ Top 100 Most Valuable Global Brands, and it has held the number one position in the Euromonitor Global Major Appliances Brand rankings for 17 years running. Additionally, Haier has eight publicly traded companies, including Haier Smart Home, which features in the Fortune Global 500 and is listed among Fortune's Most Admired Companies.
Under its global slogan "Play with the Best," Haier has strategically created a robust portfolio of partnerships across various major sporting events, including notable tennis competitions such as the Australian Open, the Mutua Madrid Open, and the Rolex Paris Masters. These affiliations reflect Haier's dedication to excellence, precision, and constant innovation, aligning seamlessly with the values presented at Roland Garros.
Antony Peart, Brand and Communications Director for Haier Europe, expressed excitement over the partnership, stating, "Roland Garros connects excellence, passion, and innovation on a truly global stage. As an official partner, we deepen our long-term commitment to sports while bringing connected technology that prioritizes the consumer experience."
Gilles Moretton, President of the French Tennis Federation, also acknowledged the importance of Haier's partnership, stating, "We thank Haier for supporting this latest Roland Garros edition. Our partnership, powered by innovation, becomes increasingly significant year by year. This year, attendees at Porte d'Auteuil will enjoy several activities Haier provides both inside the stadium and at the Tribune Concorde, enhancing their overall tournament experience."
During the entire Roland Garros 2026 event, Haier will maintain a highly visible presence within the tournament venue in Paris, showcasing its latest innovations across various categories. In the Fan Village, Haier plans to offer interactive experiences that engage fans and enrich their involvement with the tournament.
One notable product from Haier is the Horizon collection, featuring state-of-the-art refrigeration technologies and sophisticated design aimed at prolonging food freshness and reducing waste. Attendees will also see models like Winery 7, I-Pro Shine Biovitae, Couture Collection 11, and Forni ID Serie 6, which cater to wine storage, dishwashing, laundry, and premium kitchen appliances.
Beyond the stadium, Haier will bring the tournament atmosphere to the heart of Paris at Place de la Concorde, where the outdoor fan zone, Tribune Concorde, will feature a specially designed mobile home showcasing live product demonstrations and interactive activities linking its smart appliances with the core values of sports, innovation, and care.
Operating in over 200 countries and regions, Haier has achieved remarkable global growth through a strong independent brand presence. The company ranks first in eight markets, including China, the USA, Australia, and Thailand, stands in the top three in 12 markets such as Italy, Japan, and Nigeria, and is one of the top five in eight markets including Germany, Morocco, and Saudi Arabia.
Haier's partnership with Roland Garros is part of a broader global sports strategy that now encompasses four of the world's major tennis tournaments, connecting sports, lifestyle, and innovation in smart living directly with consumers and fans worldwide.
For more information about Haier, you can visit their official website at Haier. Founded in 1984, Haier Group is a leading global provider of solutions for better living and digital transformation, emphasizing creativity and choice. With 10 research and development centers, 35 industrial parks, and 173 production facilities, Haier reported global revenue of $59.8 billion in 2025. For the eighth consecutive year, it ranks in the Kantar BrandZ Top 100 Most Valuable Global Brands, and it has held the number one position in the Euromonitor Global Major Appliances Brand rankings for 17 years running. Additionally, Haier has eight publicly traded companies, including Haier Smart Home, which features in the Fortune Global 500 and is listed among Fortune's Most Admired Companies.
Topics Entertainment & Media）
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