MEDIPEEL Embarks on European Journey with Printemps Pop-up Launch in France
MEDIPEEL's European Debut: A New Era in K-beauty
In an exciting development for beauty enthusiasts across Europe, the professional derma-cosmetic brand MEDIPEEL has officially launched its products at Printemps, one of France's most iconic department stores. This pop-up store is part of a broader initiative to showcase K-beauty—Korean beauty—innovation, aligning with the celebrations of Printemps's 160th anniversary. The event runs from July 1 to August 31 at Printemps Haussmann in Paris, serving as a gateway for MEDIPEEL to tap into the European market.
The collaboration between Shinsegae Hyper Ground, which supports K-brands' global advancement, and Printemps, has opened a vibrant space where MEDIPEEL’s offerings can directly engage with local consumers. This venture into a prestigious retail environment marks a significant step for MEDIPEEL, aiming to elevate its brand identity and increase consumer awareness in Europe.
What to Expect at the Pop-up Store?
During this event, MEDIPEEL will be spotlighted in a dedicated **