#Japan #Influencers #Shinjuku, Tokyo #Dive Corporation #Resort Work

Dive Corporation Welcomes Over 200 Resort Work Influencers

In a significant milestone, Dive Corporation (Shinjuku, Tokyo, CEO: Kiyoshi Shoji, Stock Code: 151A) has announced that their initiative to recruit resort work influencers has surpassed 200 active members. This recruitment was launched in July 2025, and in just six months, the numbers have drastically increased; as of December 31, 2025, there are 215 active influencers working in resort jobs.

Expanding the Reach of Resort Work Experiences

The primary purpose of this influencer program is to utilize social media platforms, including Instagram and TikTok, to share authentic accounts from current resort workers. These influencers communicate the realities of working and living in resort settings, providing reliable information to potential users who are interested in resort jobs. This initiative aims to convey aspects of the workplace ambiance, leisure activities, and unique attractions of resort living from the perspective of those living it firsthand.

Overview of the Resort Work Influencer Program

Anyone who is registered with the Resort Work Dive website can join this influencer initiative. Participants can earn up to 3,000 yen per post by sharing content related to their resort jobs on their social media platforms.

See more details about the influencer initiative here: Influencer Program
Check out some SNS examples: YouTube Post | Instagram Post

Dramatic Growth of Dive's Instagram Engagement

The engagement on Dive's official Instagram account has seen remarkable growth, fueled by the posts from active resort work influencers. In November 2025, the account collaborated with their newly appointed ambassador, Shikibu-chan, and featured comic posts by several popular manga artists centered around resort jobs. As a result, the monthly view count on the Dive Instagram has skyrocketed by over 500% from July to December 2025, with the account surpassing one million views for two consecutive months recently.

Addressing Concerns Surrounding Resort Work

Many people express anxiety when considering resort jobs, citing that the actual experience may feel unclear or daunting. The promotions by active resort work influencers aim to alleviate these concerns and make resort jobs feel more accessible to those interested. By continuing to strengthen collaborations with current influencers, Resort Work Dive is committed to promoting the allure and realistic nature of resort work, making the 'travel and work' lifestyle a more relatable option for many.

About Dive Corporation

Founded: March 2002
CEO: Kiyoshi Shoji
Headquarters: 2F/3F PMO Shinjuku Gyoenmae, Shinjuku, Tokyo, 2-1-12

Official Sites:
Company Website
Resort Work Dive
Instagram
TikTok
YouTube
X (formerly Twitter)

Dive Corporation aims to tackle major challenges within Japan's tourism sector, seeking to enhance job opportunities in resort facilities. As they address the pressing issue of workforce shortages in tourism facilities, they have successfully created 14,555 tourism jobs annually, with a robust track record across 5,900 tourism sites nationwide. Their initiative extends to rural revitalization, establishing direct-to-consumer tourism projects and contributing to sustainable regional development through collaboration with local businesses. Furthermore, Dive actively operates a web media platform, GLAMPICKS, focused on glamping accommodations, ensuring support through various IT ventures.