#United States #Atlanta #Victory Live #Diamond Baseball #Minor League Baseball

Victory Live Partners with Minor League Baseball

In an exciting development for sports fans and minor league teams alike, Victory Live, a leader in ticketing technology, has announced a multi-year partnership with Minor League Baseball (MiLB) and Diamond Baseball Holdings (DBH). This collaboration aims to enhance the ticketing experience for baseball enthusiasts across North America, focusing on making the process seamless and accessible.

A New Era of Ticket Distribution

With this new alliance, Victory Live plans to implement a state-of-the-art ticket distribution strategy that will be adopted by select DBH clubs. Kate Howard, Chief Revenue Officer at Victory Live, expressed enthusiasm about the partnership, highlighting that MiLB creates a unique, community-focused environment in sports. "By working alongside DBH and MiLB, we're creating a more connected ticketing marketplace. Our goal is to help clubs expand their reach, improve efficiency, and attract new fans to increase ticket sales," she stated.

Victory Live's innovative approach will allow DBH clubs to distribute their ticket inventory effortlessly on top marketplaces like Ticketmaster, StubHub, SeatGeek, and Vivid Seats. Additionally, they will leverage Victory Live's proprietary partner network, which includes channels in travel, loyalty, and corporate sectors. This extended availability means not only will clubs be able to better capture demand, but also reduce unsold inventory while catering to fan preferences.

Meeting Fans Where They Are

Justin Gurney, Vice President of Ticketing at DBH, emphasized the importance of connecting fans with the teams they support. "We’re constantly seeking ways to make it easier for fans to connect with our clubs and fully experience everything that makes Minor League Baseball special," Gurney said. He noted that Victory Live's strategic model aids in expanding access to tickets on platforms that fans are already familiar with, fostering deeper community ties and enriching the overall experience at ballparks.

Mark Plutzer, Senior Vice President of Ticketing at MiLB, also spoke about the significance of this partnership, indicating it marks a substantial shift in how clubs interact with their fanbases. "Diamond Baseball Holdings will play a key role in driving the adoption of this new ticketing model, and we're eager to support the marketing efforts across the MiLB ecosystem. The ultimate goal is to boost attendance and ensure long-term growth throughout the league," he explained.

Data-Driven Decisions for Better Outcomes

One of the essential features of Victory Live’s platform is its capability for providing real-time insights into ticket demand, pricing trends, and distribution metrics. This advanced technology allows teams to make informed decisions regarding their ticketing operations while maintaining full control. By leveraging data analytics, organizations can better understand their audiences and tailor their strategies accordingly.

About Minor League Baseball

For those unfamiliar, Minor League Baseball comprises 120 teams that are affiliated with Major League Baseball's 30 teams, spanning four classification levels: Single-A, High-A, Double-A, and Triple-A. These leagues have been a go-to for fans seeking affordable family-friendly entertainment since 1901. With our partnership, more families can enjoy the exciting experience that minor league games bring.

About Diamond Baseball Holdings

Diamond Baseball Holdings, established in 2021, specializes in fortifying and enhancing professional baseball organizations through effective management and innovative practices. Their engagement with Victory Live exemplifies their commitment to uplifting the teams they represent.

About Victory Live

Founded by Sam Soni in 2021, Victory Live has emerged as a premier technology platform dedicated to refining the management of sports events, ticket distribution, and data insights. With their flagship solution, Victory Live One, the company manages millions of tickets across various platforms, leading the industry in B2B ticket distribution and solutions. Through this recent partnership with MiLB, they anticipate not just facilitating more ticket sales, but also shaping a brighter, more connected future for baseball fandom.

For more information about Victory Live, visit VictoryLive.com.