Scott Cohen Named Co-Chair at ANA Email Excellence Center, Driving Future Initiatives
In a recent announcement, InboxArmy has declared that its CEO, Scott Cohen, is now the Co-Chair of the ANA Email Excellence Center (EEC). This prestigious role marks a significant step in Cohen's career and comes as he succeeds Karen Talavera, the founder of Synchronicity Marketing. Cohen expressed his gratitude for having been a part of the EEC, stating, 'The EEC has played a major role in my growth as an email marketing professional.' He emphasized his eagerness to assume a broader leadership position, committed to advocating for the email marketing community by providing insights and knowledge to both newcomers and experienced marketers alike.
Cohen will join current co-chairs Kelly Haggard, who functions as the Vice President of Channel Innovation and Optimization at Synchrony, and Jose Cebrian, EVP of Automobility, Travel, Entertainment, and Connectivity at Merkle. The trio aims to uphold the EEC's mission of serving as a resourceful platform for email marketing professionals, ensuring that the body continues its reputation for thought leadership in the industry. With his experience in email marketing, Cohen is expected to contribute significantly towards steering EEC initiatives, which are vital for the dynamic field.
InboxArmy itself is recognized as a comprehensive email marketing agency that provides a wide array of services. From campaign management to SMS and push notifications, the agency has defined its niche by offering tailored solutions that cater to various marketing needs. As Scott steps into his new co-chair role, his knowledge and strategies garnered through InboxArmy will likely influence how the EEC pursues its mission to enhance email marketing practices.
Karen Talavera, who previously held the position, will remain an integral part of the committee board. Her continued involvement promises sustained thought leadership across critical initiatives aimed at improving email marketing standards. With Scott Cohen at the helm along with his colleagues, the EEC is poised to continue shaping the landscape of email marketing.
As email continues to be a crucial channel for business communication and marketing strategy, this change in leadership at the EEC symbolizes a renewed commitment to innovation, education, and community engagement within the sector. The email marketing community stands to benefit from the expertise and vision that Scott Cohen and his fellow co-chairs will bring to the center in the upcoming year. Their efforts will undoubtedly enhance efforts in driving collaborative initiatives that promote excellence in email marketing, focusing on delivering value to consumers and businesses alike.
Cohen will join current co-chairs Kelly Haggard, who functions as the Vice President of Channel Innovation and Optimization at Synchrony, and Jose Cebrian, EVP of Automobility, Travel, Entertainment, and Connectivity at Merkle. The trio aims to uphold the EEC's mission of serving as a resourceful platform for email marketing professionals, ensuring that the body continues its reputation for thought leadership in the industry. With his experience in email marketing, Cohen is expected to contribute significantly towards steering EEC initiatives, which are vital for the dynamic field.
InboxArmy itself is recognized as a comprehensive email marketing agency that provides a wide array of services. From campaign management to SMS and push notifications, the agency has defined its niche by offering tailored solutions that cater to various marketing needs. As Scott steps into his new co-chair role, his knowledge and strategies garnered through InboxArmy will likely influence how the EEC pursues its mission to enhance email marketing practices.
Karen Talavera, who previously held the position, will remain an integral part of the committee board. Her continued involvement promises sustained thought leadership across critical initiatives aimed at improving email marketing standards. With Scott Cohen at the helm along with his colleagues, the EEC is poised to continue shaping the landscape of email marketing.
As email continues to be a crucial channel for business communication and marketing strategy, this change in leadership at the EEC symbolizes a renewed commitment to innovation, education, and community engagement within the sector. The email marketing community stands to benefit from the expertise and vision that Scott Cohen and his fellow co-chairs will bring to the center in the upcoming year. Their efforts will undoubtedly enhance efforts in driving collaborative initiatives that promote excellence in email marketing, focusing on delivering value to consumers and businesses alike.
Topics Entertainment & Media）
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