Metricool and Adobe Express Join Forces to Streamline Creative and Analytics Workflows

Bridging Creativity and Analytics: Metricool Integrates with Adobe Express

In an exciting collaboration, Metricool, the renowned global social media management platform, has officially partnered with Adobe Express, Adobe's user-friendly content creation tool. This integration, announced on May 29, 2025, is set to empower marketers and social media managers by enabling them to develop captivating content and simultaneously assess its performance—all without the inconvenience of switching between different tools.

The Power of Integration

With this new integration, users of both Metricool and Adobe Express can effortlessly transition from creative content production to performance analysis across several social media platforms, including Facebook, Instagram, TikTok, LinkedIn, and Pinterest. The partnership provides Adobe Express customers with Metricool's advanced social analytics through a new add-on, while also machineing Adobe's innovative tools directly within the Metricool platform.

This synergy combines Adobe's creative prowess with Metricool's robust analytics capabilities, allowing users to engage in seamless workflows that save time while enhancing content performance insight. As Juan Pablo Tejela, CEO and co-founder of Metricool, highlighted, this integration fundamentally eliminates workflow silos, equipping marketers to make swift, data-informed decisions that can significantly improve their social media strategies.

Key Features of the Integration

1. Seamless Workflow: The collaboration promotes a hassle-free experience for users combining content creation and performance analysis in one platform.
2. Comprehensive Analytics: Users can access a complete social media analytics dashboard featuring engagement tracking, post scheduling, and competitor monitoring—all accessible without leaving Adobe Express or Metricool.
3. Time Efficiency: By reducing time spent switching platforms, users can focus more on creative output and strategic decision-making.
4. Data-Driven Results: These analytics allow users to optimize their creative strategies by identifying top-performing content, best posting times, and effective hashtags.
5. Streamlined Reporting: The integration simplifies reporting for teams and agencies, making it easier to analyze performance across multiple channels.

“A collaborative framework empowers our customers to leverage insights gleaned from their social media engagements,