#Japan #Tokyo #DearOne #ARUTANA #SandraDrug

Sandra Drug Group's Official App Joins the ARUTANA Retail Media Platform

In a significant move to enhance its retail media capabilities, the Sandra Drug Group has announced that its official app will now be part of the ARUTANA retail media platform. This partnership aims to streamline advertising distribution to users of the Sandra Drug app, offering them greater access to promotions and deals from various manufacturers.

Background and Objectives

Founded in Tokyo, the Sandra Drug Group has established itself as one of Japan's leading drugstore and discount store chains, operating 1,155 stores nationwide. The company has continuously pursued retail digital transformation (DX) by leveraging IT and digital technologies to improve customer convenience and build an efficient management framework. This latest initiative is part of their strategy to create innovative customer experiences through the use of their app, which offers exclusive campaigns, coupons, and other valuable information.

On the other hand, ARUTANA serves as a comprehensive retail media platform that enables multiple retail businesses to advertise across various official apps, thereby maximizing exposure and engagement. By joining ARUTANA, Sandra Drug aims to strengthen the utilization of its app and provide optimal information to its users without incurring substantial development costs, thus ensuring smooth revenue generation from advertisements.

The integration of Sandra Drug's robust store network and customer base with the ARUTANA platform is expected to amplify the value delivered to users. Advertisers will gain direct access to the users of the Sandra Drug official app, leading to targeted outreach to consumers who have a high intent to purchase. This partnership allows for strategic timing in engaging customers when they open the app while in-store, enhancing the value of collective advertising across various retail applications.

ARUTANA: The Retail Media Solution

ARUTANA works by transforming official apps from retail enterprises into a unified ad network that allows advertisers to distribute their promotions simultaneously across multiple apps. With 75% of these apps launched within stores, marketers can effectively reach potential buyers, leading to higher conversion rates and a solid return on investment.

For retail companies, adopting ARUTANA means they can integrate this solution into their existing apps without the need for heavy development costs, ensuring a new stream of advertising revenue. The platform is designed with user-friendliness in mind, allowing easy management of ad distribution from a simple admin interface, thereby facilitating seamless monetization of their apps.

Features of the Sandra Drug Official App

The Sandra Drug official app provides users with easy access to app-exclusive promotions, coupons, and sales information from their favorite stores, all consolidated for convenience. Users can also integrate their Rakuten Point Card to earn points on their purchases, while easily tracking their purchase history and rewards via the app. The app supports prescription submission and online medication guidance, helping reduce wait times at the pharmacy. Additionally, it provides ongoing updates with beauty and health information, making it a practical tool for managing health and daily necessities.

Future Prospects

DearOne, the subsidiary of NTT Docomo that created ARUTANA, is committed to establishing one of Japan's largest retail media networks. This collaboration between Sandra Drug and ARUTANA is set to create new lifestyle values and elevate customer experiences. Moving forward, customers can look forward to an enhanced dialogue with brands that recognize the importance of a connected and engaging retail environment.

About Sandra Drug Group

Sandra Drug Group has pursued the motto of safety, reliability, and convenience since its establishment. The company aims to serve as the 'home doctor' for local customers, providing essential medication guidance and health information.

Website: www.sundrug.co.jp

About DearOne

DearOne, a new business-focused subsidiary of NTT Docomo, offers various marketing solutions to retailers, including ARUTANA and tools for customer experience analysis. With a mission to support the growth of digital products, DearOne integrates advanced technologies to enhance customer engagement.

Website: www.dearone.io