#USA #Salt Lake City #Uptown Cheapskate #Kid to Kid #BaseCamp Franchising

Uptown Cheapskate and Kid to Kid Record Growth in 2025

In 2025, BaseCamp Franchising, the umbrella company for Uptown Cheapskate and Kid to Kid, celebrated a monumental achievement by recording over $300 million in system-wide sales. This remarkable figure marks a growth exceeding 20% compared to the previous year. The resurgence in thrift shopping has propelled these upscale thrift brands into new heights, reflecting a significant trend in consumer behavior and cultural shifts towards more sustainable shopping options.

Expansion and New Opportunities

With the unveiling of 22 new store locations in the past year, BaseCamp has successfully expanded its national footprint, now boasting over 280 stores across 32 states and several international territories. As a part of its ambitious vision, the company plans to open 30 or more outlets in 2026, tapping into a robust pipeline of franchise potential.

Tyler Gordon, Co-CEO of BaseCamp, expressed pride in the momentum gained throughout the year and the substantial successes achieved by individual franchise owners. Their strategies and operations have not only attracted a mix of seasoned entrepreneurs and first-time business owners but also played a vital role in pushing the boundaries of what retail thrift can achieve from the get-go.

The Thriving Thrift Market

The demand for secondhand items has soared, with the U.S. secondhand market now worth over $50 billion, growing at 5 times the rate of traditional clothing retail. Shoppers are keen on sourcing unique, high-quality pieces at a fair price while being increasingly conscious about sustainability.

In a challenging economic landscape where many brick-and-mortar businesses are struggling, both Uptown Cheapskate and Kid to Kid have managed to capture the interest of value-oriented customers and thrift enthusiasts alike. The combination of affordable pricing, boutique-like shopping experiences, and technology-assisted operations has played a pivotal role in their successful brand image.

Innovative Tools for Franchisees

In 2025, BaseCamp focused on innovation and support, launching a variety of new tools designed to assist franchisees in optimizing their businesses. One key initiative was the enhancement of their proprietary software system, Baseline, which streamlines processes with capabilities like dynamic pricing and intelligent inventory management. These upgrades are crucial in an industry where operational complexity can often overshadow profitability.

Zach Gordon, Co-CEO, emphasizes the importance of aligning strong economics with world-class support to build a successful franchise model. The distinctiveness of Uptown Cheapskate and Kid to Kid has not gone unnoticed. Over the years, both brands have been featured on the Entrepreneur Franchise 500 list consecutively for over ten years, along with other accolades affirming their leadership in the resale market.

Looking Ahead

As optimistic as they are about past achievements, the leadership at BaseCamp remains charged about future prospects. They aim to cultivate an environment where customers increasingly find themselves questioning full-price purchases. This involves continuous engagement with franchisees and a collaborative effort to further push the limits of what thrift stores can offer.

BaseCamp Franchising is dedicated to innovation and sustainability, helping entrepreneurs build impactful businesses while fulfilling the growing demand for thrift shopping. With both brands on a trajectory of growth, they are well-positioned to shape the future of the resale market.

To explore franchise opportunities with Uptown Cheapskate or Kid to Kid, interested individuals can visit their franchise websites.

For more information, contact:
Gabe Rosenberg
Fishman PR
Email